BetterUp Coaching Reviews – Scam Or Legit?

Today, we’re going to take a look at the BetterUp coaching program. Is this something worth taking? Find out in this BetterUp coaching review.

A lot of people are constantly trying to be the best version of themselves. Whether it’s at school or work, everyone is striving for constant improvement.

Because let’s face it. Even if you think you’re already excelling at something, you’ll feel that you can still push your limits more.

But seeking self-help and self-improvement is more applicable to anyone who feels like they’re down in the dumps. Maybe they’re getting great results at first, but somewhere down the line, you’re failing to hit the metrics for various reasons (usually burnout).

You could try and read some self-help books and articles on the web, and even watch various video seminars for this purpose. But most people may find it hard to apply what they have learned in a consistent manner.

That’s why many people prefer to seek a life coach in order to help them fulfill their goals in a more consistent manner. And this is what coaching services like BetterUp aim to do.

But is availing of BetterUp’s services a good value for the investment? Before you do so, it’s better if you read something like this BetterUp coaching review first.

As a disclaimer, this is a completely unbiased BetterUp coaching review. And it’s based on information publicly available, as well as my own thoughts and opinions.

Furthermore, I’m not affiliated with any of the BetterUp personnel in any form.

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BetterUp Coaching Review: Quick Details

  • Name: BetterUp
  • Website:
  • Type: Coaching Program
  • Niche: Self-Improvement
  • Recommended?: Availing a life coach can be greatly beneficial over doing it on your own, as it’s carefully monitored, and is more systematized. Plus, the coaching quality of BetterUp seems to be top-notch, so I don’t see any reason why you should avoid BetterUp.

What Is BetterUp?

BetterUp Coaching Reviews - Site Banner

BetterUp is a company that provides coaching services to individuals, or even companies, that require their services. They basically specialize in motivational coaching and mental and emotional improvement more than anything else.

According to them, their mission is to “unlock greater potential, purpose, and passion.” It even states that they seek to greatly improve both your well-being and your peak performance at work, because they go hand-in-hand with each other.

To achieve this, it claims to bring together world-class coaching, AI technology, and behavioral science experts to deliver change at scale. Their coaching services are also highly-tailored to each individual or company, so you can expect that no two coaches are the same.

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The People Behind BetterUp

The BetterUp is backed by an expert leadership team that consists of behavioral scientists, talent management strategists, and consumer product experts. Of course, their aim is to provide a very pleasant coaching experience not just for their clients, but for their partners and coaches as well.

Chief Executive Officer – Alexi Robichaux

BetterUp Coaching Reviews - Alexi Robichaux

Alexi Robichaux is the Chief Executive Officer of BetterUp, and also is one of the founders of it. He holds a B.A. in political science and non-profit management with summa cum laude distinction from the University of Southern California.

Prior to BetterUp, Alexi was the Director of Product Management at VMware. During that time, he led product and design teams to build enterprise collaboration software. His witnessing of the ever-changing relationships between employees and employers in his former workplace seems to be one of the reasons for the founding of BetterUp.

Finally, he is also the chairman of Youth Leadership America (YLA), a nonprofit he co-founded in 2003 to foster peer-to-peer leadership development and civic engagement in high school students. The YLA company has also collaborated with leading companies including Disney, Google, and Hilton Hotels to coach and mentor future leaders.

Chief Operating Office – Eduardo Medina

BetterUp Coaching Reviews - Eduardo Medina

Eduardo “Eddie” Medina is the Chief Operating Officer of BetterUp, and is also one of the co-founders of it. He holds a B.S. in Business, summa cum laude, from the University of Southern California.

As BetterUp’s COO, he leads work in coaching, business operations, and is responsible for the delivery and impact of BetterUp’s products and programs to its customer base. His operational track record for bringing out the full potential of an individual is known to be quite high.

Prior to BetterUp, Eddie served in various strategy, investing, and operational roles at Altamont Capital Partners and Bain & Company. Eddie is a strong advocate for education, economic access, and equity in the workplace, areas where he actively mentors and advises emerging leaders.

Chief Impact Officer – Prince Harry, Duke of Sussex

Prince Harry, The Duke of Sussex

You read it right. The member of the British royal family himself, Prince Harry, is also part of the leadership team of BetterUp.

As a royalty, there’s really nothing much to say about him that hasn’t been stated already. Because his life is already well-publicized. In fact, his position at BetterUp has also been documented in several news publications at the time it was announced.

But as a Chief Impact Officer, Prince Harry’s role at BetterUp is to implement, measure, and communicate the positive or negative impact of the actions of any organization on the people, environment, and the business itself. The CEO of BetterUp also comments that Harry’s military background, which saw him serve two tours overseas, serves as an advantage to his company role.

How Much Does BetterUp Coaching Cost?

BetterUp provides three subscription levels, depending on how many coaching sessions you’d like to avail yourself of. Regardless, each subscription lasts for one month, and you can avail of a different subscription level or stick with the current one depending on your needs.

  • 1st Tier ($89) – Gives you only one coaching session for the entire month.
  • 2nd Tier ($119) – Gives you two coaching sessions for the entire month. Thus, for every two weeks during the program, you’re going to have a session with your coach.
  • 3rd Tier ($279) – Gives you four coaching sessions for the entire month. This translates to a single coaching session every week during the whole month.

Is BetterUp Coaching A Must For You?

At this point, it really is just a matter of preference. There are many reasons why one may want to invest in hiring a life coach, but so far, most of them have been for career reasons.

It’s for that very reason that the services of BetterUp are being availed by big companies. And when I say big, I really mean big. We’re talking about companies like Google, WarnerMedia, and even plenty of others.

While usually, companies would recommend these coaching services to their employees, it’s usually the individuals themselves who take the initiative of going to a life coach. Still, it’s possible that you can have some compensation from your company if you tell them it’s for personal and professional growth.

But it depends on your employer whether they consider it or not. If your company can afford to avail of BetterUp’s service, you might save yourself the trouble of purchasing a subscription.

Still, getting a life coach is vastly different from getting an actual therapy. Coaching services like BetterUP only serve to help you improve yourself by developing better habits with work, increasing your motivation, and possibly relieving burnout.

But if you have some deeply rooted emotional problems that could affect your work, like various traumas, it’s highly imperative that you consult a specialized therapist, or even a psychiatrist, for this purpose.

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BetterUp Coaching Review: Final Thoughts

Let me just give some final thoughts before I close off this BetterUp coaching review.

To summarize, BetterUp coaching is a good investment, especially if you wish to improve your performance at work, or even in your overall life. While you can just self-help and rely on books and videos to instill those habits in yourself, it’s much better to have some external support from a coach for much better results.

BetterUp also gives a rather high-quality coaching session for its price. It’s no wonder that it has a very good reputation amongst big corporate companies who seek its coaching services.

Then again, it really comes down to your vibes. if career coaching is the thing that will help, go for it. There’s really no harm in trying.

The services that BetterUp provides can be helpful for your personal growth. While $89 can be steep for some people, it could potentially be helpful to you in the long run, for your work, and for your overall life.

However, keep in mind that BetterUp is only intended for self-improvement related to work. It’s not a complete replacement for a proper mental health therapy session.

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