BJK University Review: Bashar J. Katou Scam?

Today we will be reviewing a program known as BJK University. Is BJK University legit? Find out in this BJK University review.

Working five days a week can be pretty exhausting, especially if you are feeling burnt out from all the stress. Along with that, it can also stress you out more if you feel like you are being underpaid for all your efforts.

Actually, I think it is safe to assume that most of us has went through that. It is a valid concern too, especially because most of us are still trying to recover from the financial effects of the pandemic.

Nowadays, saving money is very necessary. You wouldn’t know whether you would still have a job the next day, so it’s good to save as much money as you can.

Even if you feel like your job is suffocating you, you probably think that it is best to keep it for now. So you decided to find a way to boost your income instead by looking for a side hustle.

That is how you found BJK University. Will it help you get the financially freedom you have been dreaming of?

Before you decide to commit to this program, you should read this BJK University review first. You should check if it is worth your time before you pay for it.

DISCLAIMER: This is a fully independent review. I’m not affiliated with BJK University in any shape or form whatsoever.

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What is BJK University?

BJK University Review - BJK University intro

BJK University is a program designed by Bashar J. Katou. It is designed to help you build an online business using the Amazon FBA model.

I have reviewed my fair share of Amazon FBA courses and BJK University is pretty much the same as all of them. The only difference is that Bashar aggressively promotes his course by using a lot of ads and exposure on social media.

Bashar claims that BJK University is the program you should turn to if you are a rookie in online selling. He advertises BJK University as a  course designed for beginners.

He also claims that it took him a lot of trial and error before he got the hang of being an Amazon seller. I presume that that meant he will be sharing his strategies in the program.

In his website, you will be greeted by a 3-minute long video, presumably to sell you the idea. I don’t really think it convinced me, to be honest, as all he did is show his supposed wealth. He didn’t really say much about what BJK University entails.

Anyway, he promises that he can teach you how to find profitable products you can sell on Amazon. Let’s see if he’s right, but before that, let’s get to know him first.

Who is Bashar J. Katou?

BJK University Review - BJK University owner

Bashar J. Katou claims that he makes his full-time income by being an Amazon seller. He says that he is a seven-figure Amazon FBA seller, as well as a guru. However, he said he prioritizes being the former though.

According to him, the main reason why most people fail to make money on Amazon is because they try to learn everything by themselves. He said that people often think that it is easy, because they watch some videos online and think that it isn’t too hard.

I agree with his point, though. Bashar said that he has a winning formula. He claims that he knows how to find products that can sell well once he put it in his store.

He said that being successful in Amazon helped him walk away from his already struggling restaurant business, travel the world, help his parents retire, as well as buy his dream car.

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BJK University Overview

Most people actually think that selling on Amazon is easy, as they think that all you have to do is to list whatever products you like and you’re all set. They forget to take into account concepts such as competition, demand, product sourcing, and many more.

The website for this program is pretty useless, as all it did for me is redirect me to Bashar’s Youtube channel. He is pretty active there, and as of writing, he has 42.3k subscribers.

The videos it directed me to are tutorial videos. I decided to skim through them in order to learn what the deal is with the program, but surprisingly, I did not learn anything new.

Bashar;s main strategy is to launch as many products as possible, as he believes that it gives better odds and more stability in terms of sales. Pretty much unlike most FBA sellers who only recommend looking for one product to sell,

The “training videos” are basically Bashar talking about private label as a way to make money in Amazon. To be honest, what he said about it is something that you can learn just by searching on Google. In fact, I think I can explain it better to you.

Also, Bashar did not even show his Amazon store. He also didn’t even bother showing some stats from at least one of his best-selling products. His videos are about things you can easily search for online, such as looking for the right products, how pricing works, finding a supplier, etc.

Those videos aside, I was not able to find any more stuff regarding what BJK University entails. I am not even sure what type of program it is. Is it a course or more of a one-on-one coaching program? I am afraid I don’t have the answers.

Aggressive Marketing

In one of Bashar’s YouTube ads, he states how he is sick and tired of all these gurus showing off their wealth. He claims to be the one guru who can show how to get started on Amazon for free.

But of course not. I cannot say I am surprised by this anymore. After all, the whole point of his channel in the first place is to advertise his program. He basically wasted my time looking through his videos as I learned nothing from them.

Well, if you are a newbie, then you probably can learn from them. What I meant is that they taught me nothing that I didn’t know before. The information in those ”free training videos” are basically longer versions of info you can easily find online.


BJK University’s pricing is not available publicly. Most gurus do this so that those interested will give them a call. Well, Bashar claims he isn’t like typical gurus, but his business strategies are pretty much the same as them.

The reason why gurus do these is because they want to personally get in touch with the person interested. They want to make sure that they sign up, so they try all means necessary. This usually meant manipulating them and making more false claims so that their interest does not wane.

Well, I didn’t really get clear answers online about the pricing. All I could find is that it costs around $5k. That price is pretty steep, as I expected. Not so sure if it is worth paying that amount, though.

FBA (Fulfillment by Amazon) Explained

The business model concept is rather simple to grasp, thus I believe a brief overview of the business model will sufficient. The purpose of this section of the BJK University review is to describe how the business works.

You first contact a supplier to obtain the items you want to resale, then have them sent to an Amazon warehouse. The online hub will allow you to keep track of your items.

When a consumer orders a product you’ve advertised, Amazon fills the order by collecting goods from your warehouse inventory and delivering them to the client directly. That’s it.

Because merchandise may take up a lot of room, this business concept eliminates the need to find and rent a warehouse for excessive sums. You’ll also save money on logistics because Amazon will handle everything for you.

Private Label Dropshipping Explained

Private Label

This is the type of dropshipping that Bashar recommends if you have money to fund it with. I will be explaining it in this section of the BJK University review.

You must first identify the which goods are in-demand and sure to sell in order to get your dropshipping business to make money.

The next step is to communicate with a supplier to provide it, and then they rebrand it with your logo. Because the products are branded, this will assist you in persuading clients that they are purchasing high-quality goods.

This is very risky, though, because you must also pay for the things before they can be sold. It’s not really a recommended business practice since there’s a chance you won’t find any customers who would trust your brand. You’ll be stuck with unsold items if this happens.

Basically, the goal is to identify the product that people desire and concentrate on building your own brand around it.

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Why I Don’t Recommend Amazon FBA

FBA works

According to my study, normal profits percentages are about 10%, which is a very low figure. Keep in mind that these estimates are based on the profits of experienced vendors; beginners’ earnings would be far lower.

Prepare yourself since there looks to be a large number of competition. Keep in mind that the marketplace is crowded. You’ll have to put in a lot of effort to distinguish yourself from the competitors.

This section of my BJK University review will explain why I do not believe the business model is suitable for everyone.

Even better, I suggest beginning a part-time business that doesn’t take up much of your time.

Very Little Quality Control

When you intend to outsource your products, you won’t be able to adequately assess the quality of your products to ensure that they meet your quality standards. Is the product high-quality and long-lasting? Is the product worth the price you are charging customers for?

It is well acknowledged that mass-produced items, particularly those originating in China, are of poor quality. Keep in mind that low-cost items are often mass produced, making quality monitoring nearly impossible.

Furthermore, if your supplier delivers damaged or faulty items, your customers will almost surely demand a refund and leave a poor review. This is not good for your business’ image and reputation.

Price Wars

When items are on sale, people are more likely to buy them because they assume they will be getting a bargain.

If one store decides to have a sale, the others are obligated to follow suit. If they don’t, all of the revenues will go to that one store.

It’s very likely that you’ll have to reduce product expenses to keep your profit margins intact. If you reduce the expenses associated with the production process, the quality of the final product frequently suffers.

Saturated Market

There are already far too many people competing for customers on Amazon’s marketplace. The items you intend to sell are very definitely already on the market and accessible from other merchants.

As a result, clients are more inclined to overlook your existence in the market.

The odds are stacked against you even before you start selling. It’s tough to stand out on a platform with so many experienced sellers, and it’s practically impossible, in my opinion, to tap into a niche that they aren’t familiar with.

Very Low Profit Margin

The resale market isn’t particularly lucrative. If you want to make more money, you’ll need to put in a lot of effort, but success isn’t guaranteed.

Amazon FBA isn’t a particularly good business concept, even if the money you’ll save is appealing.

Long Startup Time

Before you can start selling on Amazon, you must first complete a number of tedious steps. It takes a lot of time and effort to set up your shop, identify suppliers, and advertise it. It might take months, if not a year, for you to start making money.

Is BJK University a Scam?

Well, I don’t really have proof to say that the program is a scam. It may not be one, but I don’t think you should enroll to it.

I have issues with how Bashar presents himself. He says that he is not like most gurus, but in actuality, he is very much like all of them. He is a typical guru who thinks that people would not notice false claims, even though it is very easy to Google them nowadays.

Bashar also employs a false scarcity approach on his program. Take note that he keeps running the same ads which state that there are only a few slots left for his program. Those same ads run for months. How come there are still a few slots, then? Shouldn’t those be gone by now?

The program is pretty mediocre, to say the least. It gets hype because Bashar is paying for ads for it.

Feel free to read my other reviews on related programs:

Final Verdict – BJK University

Before I end this BJK University review, I would like to share a few more insights that could help you.

I can’t advocate Amazon FBA as a business to go into for a variety of reasons, which I’m sure I’ve already said. This business isn’t as simple as it appears, and you’ll need to grasp a number of complex ideas before you can begin.

Before you begin, you must be willing to sell on Amazon for a long time. It isn’t just a matter of listing your products on Amazon and looking for a supplier. Because there are so many daily responsibilities to attend to, a one-man team would be ineffective.

You’ll need to spend money even if you don’t handle your item inventory directly because you’ll be running several ads. Advertising, particularly on social media, is expensive.

It’s simply not worth the time and effort because the return on investment is so low. It’s not worth it as a side hustle.

A good side business is one that you can perform in your spare time, in my view. Simply said, this isn’t the best of the bunch.

However, I’m aware of a fantastic side hustle that requires no substantial time or financial input. It also does not require a deep grasp of a number of complex business concepts. More details about this will be found in the next section.

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