Damsel in Defense MLM Review: Pyramid Scheme or Scam?

Today we will be reviewing a company called Damsel in Defense. Is Damsel in Defense a pyramid scheme or scam? Find out in this Defense in Damsel MLM review.

I think I can assume that you haven’t heard of this company before. The name is also quite unique.

To be honest, I don’t even know that a company like this exists. Even the name is intriguing, in a way.

This is the first MLM I have heard of the sells self-defense products. And what are those products you ask?

You will find out as we proceed in the review.

Why are you here, anyway? Most likely, you found this review because you are researching the company.

Someone probably mentioned to you that this company provides a great opportunity for you to make some extra cash. You got curious about what it’s about, and now you’re here.

As a disclaimer, I am not affiliated with Damsel in Defense.

Before we proceed, I would like to define two terms that you will find countless times in this review: MLM and pyramid scheme.

MLMs and pyramid schemes operate the same way. The only difference is that MLMs are selling products. Pyramid schemes are downright illegal, by the way.

In this Damsel in Defense MLM review, I will be providing information about the company, its products, and how you can make money with it.

Hopefully this Damsel in Defense MLM review can help you decide whether you want to sign up for the company or not.

Before we proceed with the Damsel in Defense MLM review, check out my #1 recommendation to making money online after reviewing 300+ MLM companies.

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What is Damsel in Defense?

Damsel in Defense is a multi-level marketing company that sells self-defense products.

Damsel in Defense MLM Review - Damsel in Defense products

The company was founded by Mindy Lin and Bethany Hughes in 2011. Damsel in Defense still operates today, which is quite impressive for an MLM company.

MLMs usually last for only 1 to 3 years. This means Damsel in Defense managed to surpass the average lifespan of an MLM. This means that they are doing something right.

This video will introduce you to the company.

Remember that this is a video made by the company itself to promote the business company that they are advertising.

The information in the video is most likely skewed in the company’s favor, so I recommend that you take whatever claims in the video with a hint of salt.

Damsel in Defense is currently based in Idaho, United States.

How Do MLMs Work?

Before we continue with the review, welcome to the section where I will answer your questions about MLMs.

Well, I think it is a pretty common question, considering how many MLMs have infiltrated the market.

I guess it is pretty safe to say that there is an MLM for everything.

Anyway, we know that MLMs are a business. The main goal of a business is to make money.

This is why most businesses want to cut operational costs so they could get more income. This is the reason why people get fired, and why some products decrease quality over time.

Also, to be able to join an MLM, you will have to invest your money first. Yes, you are required to pay first.

Commissions are paid for you based on how many products you sell.

You will not be compensated for your efforts that helped you sell the products in the first place.

Think about it. You will be spending hours on your life working to get the company’s name out there and they cannot even pay you for your work properly.

Basically, the brunt of losing your investment falls on your hands alone. The company does not care anymore once you have given them your initial investment.

You’re on your own. Do not expect anything. You have to work all by yourself.

Do you still think that MLMs are worth it?

Is Damsel in Defense a Pyramid Scheme?

Since Damsel in Defense members earn money both by selling services and recruiting new members, then it is safe to say that Damsel in Defense is not a pyramid scheme.

Do not forget that Damsel in Defense is an MLM, which means that they operate using the same model as pyramid schemes.

Recruiting is more encouraged than selling, and yes, you earn more by recruiting people than selling products.

Pyramid scheme vs Multi-level marketing

Like SeneGence, Tupperware, and Nature’s Sunshine, Damsel in Defense is not a pyramid scheme.

Is Damsel in Defense a Scam?

No, Damsel in Defense is not a scam. However, I suggest that you watch this video first to gain valuable insight from someone who has tried their products:


I suggest that you look up more videos like this to be able to piece the truth by yourself.

Like I said before, MLMs only release information that will put them in a good light. They will always deny any mistakes or false claims.

Information like this are valuable because they are from third-party sources and are unbiased.

Opinions from ex-members and YouTubers are good sources of information because they are unaffiliated with the company.

My Favorite Program

How to Make Money from Damsel in Defense

There are two ways to make money from Damsel in Defense:

  1. Selling products
  2. Recruiting members

You have to build a downline in order to rank up and rake some benefits. Well, how do you do that?

You need to keep recruiting new members to join the company.

How many members can you possible recruit? It’s not like people can join more than once, right?

If you want to be successful, you need to recruit thousands of people. I am not even joking. That is just how an MLM’s business model works.

How Does Damsel in Defense Work?

Damsel in Defense is quite a unique MLM company.

This is the first MLM I have heard of that sells self-defense products. What kind of products, exactly?

Pepper sprays and stun guns, apparently.

Here is a video showcasing one of their bestselling products.

Sure, the company has good intentions, but do not forget that this is an MLM. You already know how scummy and exploitative MLMs are.

#MeToo Movement

It’s actually quite impressive for a company to acknowledge that women need to defend themselves.

It’s 2020, yet women are still being sexually and physically harassed by disgusting people in society.

While the #MeToo Movement continues getting traction by using hashtags to keep these issues relevant, that still does not seem enough.

#MeToo Movement

Let’s face the truth here.

We all want a society that will ensure the safety of each and every woman. However, as long as predators continue to run rampant in our society, there is no way that this problem will be solved.

It’s no surprise that women will want to take matters into their own hands.

As long as law enforcement and the government continue to turn a blind eye to the victims, the victims will take it upon their own hands to protect themselves.

How to Join Damsel in Defense

These are the options available for you to choose from to start your Damsel in Defense business.

  • Virtual Starter Kit – $10. Includes your Virtual Office and access to all trainings with all the Damsel Pro Perks.
  • Premium Kit – $99. Includes the Virtual Kit plus Road Trip (Emergency Auto Tool), Janie’s Gotta (Conceal Carry Purse), Step Off (Portable Entry Alarm), Pocket Brook (RFID Wallet), Pearl of Wisdom (Hermergency Necklace), To Whom It May Concern (Tactical Pen), Face Mask, 5 Hand Sanitizer, 1 Month Digital Defense Free
  • Your Kit, Your Way – Price varies depending on which products you choose.

Damsel in Defense Products

Damsel in Defense MLM Review - Damsel in Defense products 2

Damsel in Defense products are grouped in the following categories:

  • Stun Devices
  • Pepper Sprays
  • Security On The Go
  • Concealed Carry Purses
  • RFID Protection
  • SAFE Hearts Family Education
  • Digital Defense

The products are quite stylish and of course, very portable.

Just look at this one right there. You wouldn’t be able to tell that this isn’t a real camera.

Things I Like in Damsel in Defense

Established Company

Damsel in Defense has been around since 2011. That is quite a fear, since MLMs do not usually last that long.

The average lifespan of an MLM ranges from 1 to 3 years. Reaching 3 years is already quite lucky, honestly.

Since Damsel in Defense has been operating a lot longer than that, then they are probably doing something right. I guess even MLMs know how to manage their business properly.

However, do not be too confident in a company no matter how long they have been around.

After all, Damsel in Defense is still an MLM.

Timely Products

I already reviewed quite a lot of beauty, cosmetic, and health supplement MLMs. It is quite hard to tell them apart to be honest because they all sell the same stuff.

However, it seems like only Damsel in Defense is the only MLM that sells products like these.

Damsel in Defense MLM Review - Damsel in Defense necklace

Since they are the only company carrying these types of products, then their target market only seeks them for the products they need.

This means that customers will go solely to this company because they are the only one selling these products.

Truly Empowering

Empowering women

This is the only company I believe that truly empowers women.

The company is founded by women, run by women, and caters products that are made to protect women.

If that isn’t empowering enough, then I don’t know what is.

If you are a woman seeking to sell to other women, then look no further. This is the perfect company for you.

I am sure that the women you will meet here each have their own stories to tell, and will surely have your back.

Things I Dislike in Damsel in Defense

No Repeat Business

Despite all the good things said about this company, let us face the truth here.

The most common MLMs usually sell skincare products and vitamins. Why is that the case?

Simple. It is because those products tend to run out over time, and so the customers who use them will keep coming back for more.

It’s a pretty good business model because you are ensured that at least a percentage of people that you have sold products to are guaranteed to buy from you again next time.

For Damsel in Defense, their products are not really like that.

People are not really going to buy stun guns or pepper sprays every month. That’s very unrealistic.

Gotta Meet That Quota

This is present not only in this company, but in most MLMs.

In Damsel in Defense, you have to meet a sales quota, which means you will have to be consistent in your sales.

You will need to sell $150 worth of products every three months.

Do you think that is easy enough? Well, it isn’t.

If you think that isn’t even so bad, then here is what you should make sure won’t happen at all costs.

If you fail to meet this quota, the company will take away your downline. Yep, you read that right.

You will not lose your active status, but your downline will be passed to your upline. In this case, the one who recruited you.

So this means that you will need to recruit a new set of members again. Does that sound good to you?

Nope. It’s unfair and it’s disgusting.

No Income Disclosure Statement

Well, this one is unsurprising.

Looks like this company is not as good as it sounds.

In this age, people can easily research before jumping into an opportunity. Not everyone is dumb enough to go through with an opportunity before researching it first.

There is no law that instructs MLMs to publish an income disclosure statement, but potential members need to see the numbers before investing. It’s the right thing to do.

If they choose to not publish it, then they are most likely hiding something.

It is a big chance that not everyone makes as much money as they advertised, and they are too embarrassed to share the measly amount of compensation they pay members.

My Favorite Program

Damsel in Defense Compensation Plan

Well, it looks like I cannot really find the proper document for this company’s compensation plan.

However, I think this video is enough the summarize the key points.

It isn’t that long anyway so you can watch it right here:

10 Shocking MLM Statistics That You Need To Know!

MLM truth
  • Almost 99% participants of all multi-level marketing companies lose money, according to the FTC.
  • There are 38% more chances of you profiting from your own any kind of small business than joining these MLMs.
  • Success rate of an online business, which will give you financial and time freedom, is 20% more than joining MLMs for making money.
  • The odds of you winning a lottery worth $10k among 10,000 people is 300 times higher than actually making money from MLMs.
  • According to the AARP foundation, 47% distributors of all MLMs lose their money. Apart from this, 27% do not make a single penny.
  • In the remaining 26% that actually make money, 53% of them make less than $5000/year.
  • 39% of those 53%, who are making $5000/year quit because recruiting and selling crappy products to friends and family members jeopardized their relationships.
  • Forget about building a long term business with MLMs, because 50% of all MLMs participants quit within one year.
  • 75% people that joined MLMs say that they will never again join any kind of MLM.
  • A poll was conducted in 2018 among 1050 MLM distributors and it was concluded that most of them made 70 cents an hour and 20% of them did not make a sale. 60% of them made less than $500 in sales over the past 5 years and 32% of them acquired credit card debt to finance their MLM involvements.


My Favorite Program

Final Verdict – Damsel in Defense

Let me share a few more insights with you before I end this Damsel in Defense MLM review.

MLMs operate the same way as pyramid schemes. You know, that illegal business model banned by the FTC.

The only difference is the products they sell.

So why are there still MLMs when they are barely legal? I guess FTC has not found a way to solve this loophole yet.

Regardless, are you sure that you want to be a part of a company that only wants to take your money?

Also, there are a lot of other opportunities that will help you make money without having to suffer the stress of being a part of an MLM.

MLMs are a cancer in our society. Do your part. Avoid them and do not buy from them.

That’s it for my Damsel in Defense MLM review. Hopefully this Damsel in Defense MLM review helps with your decision.

I do not recommend MLMs. but if you want to make money online, you should check out my #1 recommendation to making money online after reviewing 300+ MLM companies.

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