Today, we’re talking about the controversial Dan Lok. Is he really a scammer like many has claimed? Let’s find out in this Dan Lok review.
To start off, you may already know that there are several people out there claiming that they know a good opportunity to make money, especially online. Furthermore, they claim that it’s thanks to that opportunity that they’re able to achieve financial success in their lives.
And they’re willing to present that opportunity to you so you can achieve the same level of success as theirs. For a price, of course.
Unfortunately, the legitimacy and honesty of the claims of these people and opportunities can always vary.
Some of them are proven to be legitimate. A few of them are just scams. Still, others may very well be legitimate, but they don’t work well according to your needs.
That’s why, before you spend your hard-earned money to join any of these opportunities, it’s of utmost importance that you do plenty of research first. So that you can decide for yourself if the opportunity offered is something that you’d like to do, or not.
And this is what this Dan Lok review aims to do. Hopefully, this review can help you out with that important decision of yours.
As a disclaimer, this is a fully unbiased Dan Lok review, based solely on my observation and honest opinion. I’m not affiliated with Dan Lok in any way or form. Thus, you won’t find any affiliated links of his programs here.
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Who Is Dan Lok?
Most of you may already be familiar with the name “Dan Lok”. Maybe because plenty of people has been sharing his videos or pictures of his, which usually contain an inspirational message or quote.
Plenty of so-called “self-made millionaires” and “financial gurus” seem to be also associated with this guy.
But…who exactly is Dan Lok?
Dan Lok is a well-known Chinese-Canadian digital entrepreneur, marketer, and public speaker. He is well-known as “The King of Closing”, “The King of High Ticket Sales”, and “Mentor of Mentors”, among other things.
He is also the founder of Closers.com, a SaaS platform that connects companies to closers, and the CEO of Dan Lok Marketing Inc.
Just like most of the self-made millionaires out there (including this guy), he also had to go through a lot of challenges and troubles.
Ever since his parents got divorced and his father stopped providing for his mother and himself, Dan had been working a couple of odd and menial jobs. He even borrowed a total of $150,000 from his relatives to attempt to start his own business, which failed dramatically.
Needless to say, that event bought a bit of shame to his extended family. Especially typical for an Asian family…
But that’s where things start to turn around for him.
After learning and training from a business mentor named Alan Jacques, he learned various skills like copywriting, sales, etc. Eventually, he started his own one-man advertising agency, and soon after, he was already earning 8-figures.
Today, he’s a successful author of 12 best-selling books, and has been a mentor of several millions of hopefuls around the world.
Dan Lok also offers several online training courses about online marketing. But some of his most notable ones are High Income Copywriter and High Ticket Closer.
Dan Lok Review: High Income Copywriter Overview
- Name: High Income Copywriter
- Website: https://www.highincomecopywriter.com/
- Type: Online Training Program
- Subject: Copywriting
- Owner: Dan Lok
- Price: $2,497
Dan Lok started his path to being a self-made millionaire as a copywriter. So it makes a lot of sense that he’s going to have a course that deals with this subject as part of his training programs.
High Income Copywriter is an online course that teaches you how you can produce an effective sales copy for any business.
What makes copywriting a highly profitable skill to learn, is the fact that you have the potential to earn a five, to even a six-figure income here. In fact, some skilled copywriters have an expected salary of around $35,000 to $73,000.
The entire course is composed of 8 modules, and each module can run approximately 5 to 6 hours per session.
- First Module: The Mindset of a High Income Copywriter
- Second Module: Copywriting and Sales Psychology Secrets (The “How” and “Why” People Buy)
- Third Module: Your Prospect’s Mind and Design Genius Marketing Strategies
- Fourth Module: Creating Irresistible Offers that Sell Like Crazy
- Fifth Module: Assembling Kickass Landing Pages and How to Write Highly Profitable Emails
- Sixth Module: Writing a Million-Dollar Copy Without Creating Hype or Exaggerated Claims
- Seventh Module: Turn Your Copywriting Skills into a Predictable and Sustainable 6-Figure Business
- Eighth Module: The Seven Deadly Mistakes Most Copywriters Make
Basically, the main goal of copywriting is to convince its readers that the product you’re selling is a good investment, and is something that can make their lives better.
As with any type of writing, proper spelling and grammar are very important. But you don’t have to be a walking dictionary or anything to be good in copywriting.
The key element here is to make your copy simple to understand, yet powerful enough to persuade.
Dan Lok Review: High Ticket Closer Overview
- Name: High Ticket Closer
- Website: https://www.highticketcloser.com/
- Type: Online Training Program
- Subject: Sales
- Owner: Dan Lok
- Price: $2,495
This is arguably one of Dan Lok’s flagship courses (compared to High Income Copywriter) and is the one who is one of the popular ones.
High Ticket Closer, to put it simply, is a course about sales. It teaches you another skill that has the potential for you to earn a huge amount of income, by mastering the art of closing high ticket deals.
Here, you will learn how to become an expert at selling expensive products, services, and how to partner with owners.
The entire course consists of 7 modules, which corresponds to the 7 weeks timeframe that you’ll be taking with this course. Additionally, there’s an eight module that claims to be only accessible to students who have an attendance percentage of at least 80%.
- 1st Week: How To Dominate In Life and In Business With A High-Ticket Mindset
- 2nd Week: The Advanced Human Psychology of High-Ticket Sales and Ultra-Luxury Selling
- 3rd Week: The One-Call Closer Methodology That I’ve Used To Close Profitable Deals With High-Level Influencers FAST – Even When I Was Just Starting Out And No One Knew My Name!
- 4th Week: The High Ticket Sales Scripts – The 7 Secrets I, Dan Lok, Have Used To Close Tens Of Millions Of Dollars Over The Phone
- 5th Week: How To Handle Objections and Resistance Like A KungFu Master Easily Handles A 300-Pound Boxer
- 6th Week: How To Find High-Ticket Partners – Includes Role Play Sessions With Me, Dan Lok, And Others On My Team
- 7th Week: How My Top HTC Students Make A 6-Figure Income (And Keep Growing) As A High-Ticket Closer™
- Bonus: Mystery Bonus Class – Unlocked If You Meet The Following Challenge
Other Courses (Upsells)
Of course, as with any online course, there are also some upsells that will be offered to you once you’re a member.
In Dan Lok’s case, he offers two upsells.
The first one is access to his Inner Circle.
Here, members can get access to more business secrets, as well as access to some exclusive live events hosted by Dan himself. It costs around $1,995 to join the Inner circle as an initial payment, and a monthly payment of $200 to maintain membership status.
The second upsell is the High Ticket Millionaire online course.
This just functions as an extension of the High Ticket Closer, and is aimed at students who are really earning a lot through Dan’s programs. Fittingly, the High Ticket Millionaire costs around $30,000 to join.
Now, keep in mind that these are just upsells. And you can choose to just ignore them at all.
But it’s common for these upsells to employ a strong persuasion method that will make you feel that you’re “not taking action to your success”, essentially guilt-tripping you if you don’t join thesew upsells. Thus, some people may be compelled to take them.
Keep in mind, however, that unlike the others, the courses, along with the upsells, are too expensive for most people. And for someone that only wants to look for an online side-hustle, this is something that most people may not be able to avail of.
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Is Dan Lok A Scam?
This is usually a subject of hot debate, especially in some entrepreneur communities. Some say that Dan Lok is just a con man, while others say he’s the real deal.
Dan Lok’s Con Man Allegations
One of the claims that support Dan Lok of being a scammer points to this tour of his allegedly $15 million dollar penthous, which can be watched here.
Plenty of people have pointed out that this isn’t actually his penthouse, and that he just rented it for this video’s purposes. In fact, his actual penthouse may even be smaller than this.
This isn’t surprising since Dan Lok isn’t really the first guy to even do this. Even some Hollywood celebrities are guilty of this (like here, here, and here.)
The claim is further exaggerated when an allegation was made about Dan Lok not being able to pay the rent after he leased a here.property in Canada. The news can be viewed
And these are just some of the allegations Dan Lok has acquired in the past. Though Dan Lok claims that these allegations are false, and that they are being dealt with legally.
But we can’t really deny that, once you knew about these allegations against Dan Lok, you would surely question is creditibility as an entrepreneur and a business coach.
My Opinion Of Dan Lok
For me, I don’t really think of Dan Lok as a complete con man. He’s a legitimate entrepreneur who has plenty of experience in the business world, and has helped plenty of other entrepreneurs build and scale their own businesses using his services.
I’ve watched some of his videos and YouTube. And personally, I loved his not-so-formal and in-your-face mentoring style.
He doesn’t even shy away from using some swear language whenever he wants to prove his point. This is a good thing as it emphasizes that it’s easier to understand his lessons.
However, let me also emphasize that, in terms of course quality, it’s not the greatest one out there. If you watch the instructional material, you’ll find that it’s not anything new or revolutionary.
Most of them are just a bunch of stuff that you could actually even learn from several free resources like books, other videos, etc.
Coupled with the fact that his courses are so expensive, and you can easily see that this is not really for everyone.
The only good benefit for paying such an expensive price, is to get access to a community and maybe some more tools. But that’s about it.
What’s even worse is that Dan Lok’s programs don’t offer any kind of refund policy. This means that, even if the system doesn’t work for you, you’ve essentially wasted your money.
Either you’ll be forced to see through the lesson until the end, or you’ll be left with useless lessons.
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Dan Lok Review: Final Thoughts
To close off this Dan Lok review, I would like to say some final thoughts about him.
There’s no question that the internet is still full of fake business gurus that claim to help you achieve success quickly. But a few of them have questionable legitimacy, and worse, they will just simply take your money and leave you in the dust.
But let me assure you that Dan Lok is a legitimate business guru. And he’s certainly not a scam.
However, all his courses and training programs aren’t exactly for everyone, since they’re too expensive for the quality they offer. And part of the reason is that he might’ve spread his expertise a bit too thin.
In my opinion, if he only had stuck with teaching copywriting and a bit of sales, then he may have made an excellent course. Because you see, Dan Lok, like John Crestani and many others, seems to not be an expert when it comes to other forms of internet marketing.
Instead, he’s a very good salesman. That’s why he’s able to convince many people to buy his overpriced courses.
In my opinion, it’s better if you take some free resources about copywriting and sales closing first, before you invest in any of Dan Lok’s programs.
And remember that there are several other ways to make money online out there. In fact, I’m also here to offer you an effective alternative.
If you want to know more about it, keep on reading beyond this Dan Lok review.
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