Ippei Kanehara Review: Is His Lead Generation Course A Scam?

Today, we’re going to talk about Ippei Kanehara and his lead generation online course. Are he and his course a scam? Find out in this Ippei Kanehara review.

Ippei Kanehara. If you’re looking around the internet for ways on how you can make money online, then you’ve surely come across his name at some point.

He claims that he knows one of, if not the best, methods for making money online. In addition, he claims that it’s so good, it outshines any other online business idea there is.

And he’s willing to teach it to interested applicants. For a price, of course.

Of course, some people will surely want to know what that method is, for a couple of reasons. Maybe it’s because their 9-5 daily job isn’t suitable for them, and they wanted to quit. Or they simply want an extra side hustle to complement their current income.

But whatever the case, you first have to know if his business opportunity is a legitimate one. And you should determine for yourself if this is what you want to do.

In this Ippei Kanehara review, we’re going to discuss just that. We’re going to talk about Ippei Kanehara’s business method, what is it, and if it’s viable to just about anyone.

So before you join this online course, you should read this review first. So that you can determine for yourself if this is a good business model that you want to do, or not.

But before we continue with this Ippei Kanehara review, why don’t you check out my #1 recommendation to making money online after reviewing 300+ online companies, apps, and courses.

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Who Is Ippei Kanehara?

Ippei Kanehara

As you can probably tell from his name, Ippei (pronounced just like “E-Pay”) is a full-blooded Japanese. However, he migrated to the U.S. at around age 7, and has lived there ever since.

He’s also quite an average guy at first. He graduated from Michigan State University, and worked on the usual job in a corporate setting.

Ippei Kanehara 2

But just like most of us, he realized that he doesn’t want to be limited by the 9-5 grind. He wants to earn more money, while taking control of what could be the important element for all of us: TIME.

So tried to go into various methods of internet marketing to achieve that. He tried dropshipping, Amazon FBA, FB Marketing, and many others.

But after he met his mentor Dan Klein, it was then that he was introduced to the business model of lead generation. And since then, has found greater success in this business model than anywhere else.

And how, he introduces this lead generation course because he also wants other people to enjoy success just like he did. Or does he?

How Does Ippei Kanehara’s Lead Generation Course Work?

Lead Generation

As stated before, Ippei Kanehara’s online business model revolves around lead generation. Which is a very simple concept to understand.

Basically, you earn money by generating “leads” (or customers) for local businesses. But unlike other lead generation methods wherein you learn how to manage Facebook ads and SEO for other businesses’ websites…

This course will teach you the “Rank-And-Rent” method of lead generation. Which, in a nutshell, is basically you making a simple website, let it rank on Google Search according to your niche, and then “rent” it to small and local businesses.

How Does The “Rank-And-Rent” Method Work?

Since in internet marketing jargon, it’s called “digital real estate”, I’m going to explain this with a real-world example.

Let’s say, you own a piece of land. A small business sees that your location is a favorable spot for their business, and wants to rent it.

And basically, that’s it. Once you allow the business itself to rent your place, the business owner will pay you a certain amount of “rental fee”, depending on how long are they staying on that spot.

The “Rank-And-Rent” method works the same way, but only in digital form. You set up a website, generate leads by ranking high on Google Searches, and only then you’ll be able to sell those leads to other small businesses.

Ippei Kanehara claims that this lead generation method is the most lucrative one for him. He even shows his gross earnings on his website.

Ippei Kanehara Review - Income Comparison

Of course, in order for this to work, the website you have should be able to be visited by plenty of users online (thus, generating leads.)

Let’s go back to that example of the piece of land you own. In order for it to be more attractive to any business owner, the location should be in a place where it’s highly visible and accessible to people, especially passers-by (AKA Traffic).

In digital marketing terms, this means your website should be able to rank highly in Google Searches for it to become more visible. Since this is how you can generate your leads.

Also Read: Why I would never recommend the “Rent Digital Assets” business model.

Search Engine Optimization

For this reason, Ippei’s lead generation course relies heavily on SEO. Specifically, local SEO.

Of course, it also depends on the niche that you prefer for your website. As your niche will determine the keywords that you need to rank for.

For example, suppose your chosen niche is PC repairs in California, you would want to rank for keywords like “computer repairs California”, “PC repairs California”, or the like.

Ippei Kanehara’s lead generation course teaches two things that claim can help you in your SEO. Two of these methods include…

  • Creating Private Blog Networks
  • Intentional Backlink Outreach

However, you should take note that SEO is an ever-changing game. As Google algorithms can change overtime, one SEO method that’s working for you today may not work for you tomorrow.

And if you don’t quickly adapt and learn about these changes, your website would surely drop in their ranks.

Further, as my mentor once said, “SEO Is War”. Remember that you’re not the only one vying for the number 1 ranking on Google SERP.

Therefore, when you think about it, this business model isn’t really a “set and forget” kind of business like most mentors claim it is.

Additional Read: Why SEO is a war, and the “Rank & Rent” business model is a bad idea?

Ippei Kanehara’s Lead Generation Course: Pricing & Inclusions

As with most online courses of its nature, the cost for joining Ippei Kanehara’s lead gen course isn’t initially shown, even on any of its sales pages. It’s only revealed to you when you booked a call to join.

But according to various sources that I found, it costs around $4,860 to $8,778 to join this course. And it includes the following:

  • Global & Local Search Engine Optimization Ranking Strategies
  • Call Tracking Software
  • Regional Events Access
  • Email and Phone Scripts
  • Drag & Drop Website Builder
  • Private Facebook Group Access

If you opt to follow this business model, aside from the cost of this course, you should also consider several additional costs. Such as…

  • Website & Domain Hosting
  • Additional Call Trackers (the one provided by the course is quite limited)
  • Email Autoresponders
  • Cost of a P.O. Box
  • Keyword Research Software (some are free, but others can cost quite a bit)
  • Cost For Paid Ads (Optional)

In fact, the total cost of this course is almost equivalent to the cost of all of the things that you need to set up your lead generation business. Thus, it might be worth it to invest that $4,000-$8,000 on those tools instead of this course.

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Pros & Cons Of Ippei Kanehara’s Lead Generation Course


  • Lead generation is a legitimate business model to make money online.
  • You can potentially earn a good amount of passive income with this.
  • There are testimonials from real people posted on their site, claiming their success stories with this course
  • The Facebook Group has weekly calls where you can interact with your mentors
  • Get more valuable skills for any business
  • They don’t use deception when promoting this course.
  • Ippei Kanehara and his mentors (EXCEPT for one, Dan Lok) are legitimate personell


  • Some of the SEO tactics they teach are illegal or borderline illegal. If Google catches that you use them, your site will drop their rankings dramatically (or may even get banned)
  • The price for the course itself isn’t revealed upfront. It can only be discussed over the phone (Yes. Technically, you became a “lead” while applying for a “lead generation” course)
  • Customer Support & Money-back Guarantee isn’t quite clear, and could become difficult.
  • As an Ippei affiliate, by contractual agreements, you cannot rank under certain keywords.

My Thoughts On Ippei Kanehara’s Business Model

I’m going to start this off by saying this statement.

Lead generation in general is a worthwhile business model. Lead generation through digital asset renting is not worth the trouble.

If you think that having your website rank first on Google SERP is a one-time job, then prepare to be sorely mistaken.

Remember that even in local businesses, your fellow internet marketers will also be vying for that rank for that particular keyword. So expect that the competition will be quite intensive for it.

As I said previously, “SEO is war”. If you even just let down your guard for one moment, you’ll immediately lose your rank. And possibly all that leads you worked for.

It’s not uncommon for someone in the lead generation business to be creating quite a lot of content on an almost daily basis JUST to keep their ranks up.

Also, one thing to note is that Ippei Kanehara’s course isn’t the only one using lead generation via a digital asset business model. There are several others who use the same approach. For example, Joshua T. Osborne’s Bad Ass Marketers, Douglas James’ courses, and others.

While many of their business models are quite legit, many of them use either blackhat SEO, gray hat SEO, or even outdated SEO tactics to rank your website. Remember, using any of these SEO methods will have a negative impact on your site.

READ: Why the “Rank & Rent” lead generation business model is not worth it?

Alternatives To Ippei Kanehara’s Business Model

Instead of creating a website for lead generation, which is more expensive and doesn’t really generate effective passive income in most cases…

You may opt to try lead generation using Google ads and Facebook ads.

While they’re still a needed initial investment, it’s not going to be as expensive as the previous one. Furthermore, this one has a greater potential for you to earn literal passive income with little effort.

If you want to make money online, check out this logical business model that helped 6000+ people.

My Favorite Program

Ippei Kanehara Review: Final Verdict

Before I end this Ippei Kanehara review, I would like to share a few more insights that might help you decide.

Most of the so-called mentors that promote any of these online courses always start off by flexing some of their belongings. They usually involve, a high-end car, a big house, the freedom to travel to different parts of the world, etc.

What’s even more interesting is that, they all make it sound so easy. They always claim that they will help you achieve what they have, if you join their business model.

In my own opinion, they’re only half-truths. Yes. It’s possible to become rich by doing a lead generation business, but it’s not going to be THAT easy.

For this reason, I would just leave you with this.

If you think Ippei Kanehara’s lead generation business model is something that’s in tune with what you want to do, then you can join him if you like. Just remember that it’s not going to be as easy as what he wants you to think.

Personally, I won’t recommend this course. Mainly due to the fact that some of the methods taught here (especially with regards to SEO) are either outdated or borderline illegal. Furthermore, you may even have to work harder for this.

If you want to get started on a lead generation business, there’s something here that I can offer you that’s, in my opinion, much easier to do, and with less hassle.

If you want to find out more about it, keep on reading beyond this Ippei Kanehara review

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Thank you for reading this Ippei Kanehara review.

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