Funnel Scripts Review – Jim Edwards Scam?

Today, we’re going to take a look at Jim Edwards’ Funnel Scripts program. Is this worth buying? Let’s find out in this Funnel Scripts review.

“Just Do It!”

“Got Milk?”

These are just some of the famous lines that you’ll hear or read from several brands when advertising their products. While they sound simple, it’s able to make a huge impact on their marketing, giving these brands sales of up to several million in years.

That’s the power of copywriting. And it’s a crucial method in marketing any brand or product.

Because a good copy can not only boost the sales of a product, but also helps in the retention of the brand to its consumers. Thus, it’s necessary that business owners first manufacture and refine a perfect and compelling ad copy before they even start their advertising campaign.

Unfortunately, it’s not an easy task, especially for entrepreneurs. Being able to write good ad copy is considered a skill. Something that some business owners may not have time to refine.

The usual solution that they would think about is to hire copywriters for their business. But today, there’s now an alternative.

Funnel Scripts is an online software that claims to provide a good copy suitable for any business needs. Without the need to hire an expensive copywriter for the task.

But is Funnel Scripts enough to completely replace human copywriters for this task? This Funnel Scripts review will help you decide on an answer.

Note that this is a fully-independent Funnel Scripts review, based solely on my observation and honest opinion. I’m not affiliated with Funnel Scripts or it’s creators in any way.

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Funnel Scripts Review: Quick Details

  • Name: Funnel Scripts
  • Owner: Jim Edwards & Russel Brunson
  • Website:
  • Other Websites: YouTube Channel
  • Type: Software Tool
  • Niche: Copywriting
  • Recommended?: This is basically A.I. copywriting, more or less. While it does make things a lot easier for entrepreneurs, despite the technology, it still can’t capture the high quality writing that only a human copywriter can provide. So I won’t recommend this at all.

What Is Funnel Scripts?

Funnel Scripts Box

Funnel Scripts is a software platform that lets you generate ad copies for your marketing needs. And it can do so with just a few clicks.

All you need to do is just access the Funnel Scripts dashboard, and you can now generate your desired ad copy more quickly than before. Basically, you don’t have to think about writing any kind of text or think about any ideas for your copy, because Funnel Scripts will do the work for you.

It’s said that Funnel Scripts generates its sales copy by sourcing from existing high-quality, conversion-proven sales copies that are pre-written, and then merging them with human inputs. Such as product information, its benefits, and others

Funnel Scripts isn’t just limited to ad copies. You can generate any marketing text, from video sales letters, to e-mail subject lines, product descriptions, email scripts, CTAs, and many more. Basically, for any kind of marketing text that you’ll need, Funnel Scripts can make them for you.

Funnel Script’s aim is to replace the need for copywriters by providing custom sales copy for every aspect of a business. If you’re someone who doesn’t have the budget to hire expensive copywriters, or if you’re strapped for time in formulating a compelling sales copy, then Funnel Scripts may just be the tool for you.

On a personal note, however, the software is far from perfect. As it relies on existing sales copies around to generate your text, you’re going to definitely run into plenty of problems, which I’ll cover later on in this Funnel Scripts review.

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The Creators Of Funnel Scripts

The Funnel Scripts program is created by the “Copy Dude” Jim Edwards, and the “Funnel Dude” Russel Brunson.

Jim Edwards

Funnel Scripts - Jim Edwards

Jim Edwards is an experienced copywriter with a plethora of success in being an affiliate marketer and a product owner. He’s also the owner of The Jim Edwards Method, basically his own slant on copywriting, sales, and marketing, based on his experience.

If you’re someone who’s active on ClickFunnels, you’ll see plenty of videos and other programs that are held by Jim himself. He runs various webinars and training sessions dedicated to teaching others about copywriting, and how to be successful in it.

He also is responsible for numerous online courses, software (aside from Funnel Scripts), and books about copywriting.

Russel Brunson

Russel Brunson

Russel Brunson is the other guy responsible for Funnel Scripts, alongside Jim Edwards. He is known to many as the founder of ClickFunnels, a website and funnel builder for selling products online.

Thus, you can say that Funnel Scripts is part of a line of products under ClickFunnels. Which makes sense as Jim Edwards is quite active on the platform, not only working alongside Russel in developing Funnel Scripts, but also hosting several webinars there (the most notable one being “Funnel Fridays”).

Funnel Scripts: Inclusions

Funnel Scripts contains a video tutorial that gives full detail of all the features of the program. So I won’t go into too much detail on the inclusions inside Funnel Scripts, because they’re all stated in the tutorial.

Instead, we’ll just be going to list down the features contained within Funnel Scripts.

The platform contains various script types that you can do with Funnel Scripts. In addition, you’ll also have access to 6 “Wizards”, programs that you can download directly to your own computer and use, even when offline.

Here’s a quick overview of the features of Funnel Scripts.

DotCom Secrets Scripts

The dotcom secret sections are based on Russel Brunson book, Dotcom Secrets. This book is a must-read for anybody doing business over the internet.

Scripts under this category are basically about using the funnel to market your products and services. And under this section we have other scripts template like:

  • Amazon/Ecom Script – This script covers every kind of script that can be used by e-commerce entrepreneurs.

The scripts include everything you need to create an engaging copy to sell your product.

You just need to enter some information about your products and your marketing copy is up and ready to be sent.

  • Call to Action Scripts – This includes scripts for creating CTAs for your images, texts, and call-to-action buttons.
  • Lead Capture Scripts – These scripts are designed to generate more opt-ins on your squeeze pages and easily grow your email list.
  • Live Event Invitation – The name actually describes it. These are the perfect scripts for promoting any live event and how to generates leads for the event through your copies.
  • Magic Bullet Scripts – This is another great script that focuses on selling high-ticket products.
  • Order Bump Scripts – Order bump scripts are the perfect scripts for making extra cash on a particular product. This focuses on adding extra products at the end of your funnel for profit increase.

Expert Secret Scripts

This is another script based on another Russel Brunson book. It’s titled Expert Secrets,  which focuses more on how to utilize the great advantage of funnels in selling your products.

It includes great scripts on how to sell any product or service using the power of a sales funnel. The Expert Secret section includes templates like:

  • Hooks Curiosity Scripts
  • Ask Campaign Scripts
  • Epiphany Bridge Scripts
  • Short Epiphany Bridge Scripts
  • Title Scripts
  • Big Domino Scripts

And plenty of others.

Sales Copy & Video Scripts

The sales copy and video scripts include several scripts from the previous scripts and lay more emphasis on sales and video copy templates.

This section only contains a few scripts and they include:

  • Webinar Scripts
  • Order bump
  • Special Offer Scripts
  • Sales Opener Question Scripts

Testimonial Scripts

As the name suggests, these are scripts for testimonials and case studies. There are a few scripts templates under this section and they include:

  • Case Study Scripts
  • Million Dollar Testimonial Scripts

Advertising Scripts

This section on advertising scripts includes scripts that can be used to create copies for paid advertising for various platforms.

The scripts include:

  • Curiosity Ad Copy Scripts
  • Facebook Newsfeed Ad Scripts
  • Stealth Close Scripts
  • PPC Ad Scripts

Content Creation Scripts

The content creation script is basically for content marketing. This includes scripts that can be used to promote your content. They include:

  • About Me Scripts
  • Decision Tree Scripts
  • Free Report Scripts
  • Seinfeld Email Topic Idea Scripts
  • Story Idea Brainstorming Scripts

Bullet Scripts

Bullet scripts focus majorly on sales pages and emails. And it’s mostly used by marketers that want their sales pages to stand out and be more compelling to their customers.

Scripts under this category include:

  • Brunson Bullet Scripts
  • Feature, Benefits, Meaning Bullet Scripts

Email Scripts

The email scripts are used for writing email newsletters, email sequences or just follow-ups.  It includes everything that has to do with promotional emails and scripts under this category include:

  • Auto Email Follow-Up Scripts
  • Fast Teaser and Tweet Scripts
  • Free Info Request Email Sequence
  • Onboarding Email Message Funnel Sequence
  • Webinar Follow-Up Scripts

Titles & Headline Scripts

This script is responsible for creating various title headlines for your copy as well as subject lines and blog post titles.

It basically takes care of everything that has to do with title and subject lines. Scripts types under this category include the following:

  • Email Subject Line Scripts
  • Dirty Little Secrets Scripts
  • Killer Headlines
  • Million Dollar Sales headlines
  • Profitable Title Scripts
  • Short Headline Scripts
  • Timeless Classic Headline Scripts

Sales Letters

The sales letter scripts cover the scripts under product sales copy of any kind. This includes both short and long sales copy to promote your offer.

Scripts under this category include:

  • Long-form Sales Letter Scripts
  • Short Sales Letter Scripts
  • PPT Video Sales Letter Scripts

The 6 Downloadable Wizard

These downloadable wizards are programmed to work on users’ computers. This means you’ll have to download and run it on your computer to start using it.

The wizard includes the following:

Perfect Webinar Wizard


Creating that perfect webinar that we’ll blow the mind of your customer isn’t child’s play. It requires lots of work and perfection from your side.

The wizard will help you with your webinar scripts, emails, ads, and as well as follow-up emails. It will make creating your perfect webinar an easy and enjoyable process.

Start Story Solution Wizard

The star story solution wizard helps with writing that perfect story to promote your products and offers. It takes about 30 minutes to fill out and after that your offer scripts are live.

Easy Survey Wizard

As the name suggests, the Easy Survey Wizard helps with creating any kind of survey you might want to create for any funnel. It helps you come up with questions you can ask.

To generate, it’s going to ask you several questions relating to what you’re trying to promote, such as keywords, topics as well as the target audience.

Easy VSL Wizard

This wizard helps in creating a highly engaging video sales copy. The generated scripts can either be read out or you simply make it a slides show for video presentation.

Master Class Wizard


Just as the name suggests, the wizard helps with promotional material and content creation for a perfect master class.

Podcast And Facebook Live Interview Wizard

If you’re planning for a big interview event, the interview wizard can pull you through the whole process with everything necessary to make it a success.

It takes about 16 questions to answer in setting it up. And once it’s done you just need to choose the best type that fits your need.

How Much Does Funnel Scripts Cost?

Funnel Scripts costs $797. It’s also a one-time payment, so once you paid for the cost, you can access Funnel Scripts for a lifetime. There’s also no money-back guarantee that I know of.

Aside from this, you’ll also be constantly

For a software like this, some people may find this expensive. And I couldn’t agree more. Since arguably, there could be cheaper tools out there than can do what Funnel Scripts can do.

Plus, there’s no guarantee of the quality of the software. Since products like these are known to over-deliver their promises, expectations are always high for the buyer.

And most of the time, they fail to meet it.

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Is Funnel Scripts Worth It?


Upon looking at Funnel Scripts for the first time, I can already see that it’s a mixed bag of sorts for me.

Admittedly, the concept is good. Funnel Scripts can greatly ease the hard process of writing a good sales copy for many business owners. All you need is just a few types on the keyboard and clicks of the mouse, and you’ll have a sales copy.

It also claims to save money for business owners because now, they don’t have to hire expensive copywriters anymore. Which is only half-true, in my opinion.

The takeaway here is that Funnel Scripts relies on the “proven-to-convert sales copy of Russel Brunson” to generate copies for your own. Let’s just say that the guy’s sales copies are very good and proven to boost sales for the business owner.

But that’s the thing: If plenty of people use software like this, there’s a good chance that all of you will have the same message tone for your sales copies. It is possible to change and rewrite parts of it to escape plagiarism, but your intended audience may be able to know if your copy isn’t original at all.

They’ll feel that the copy is just generated by a robot or an A.I. Which, for all intents and purposes, is true. It can be a big red flag for them.

Also, a key element that makes a good copy is the emotion the copywriters convey in order to reach out to their buyers. With this, they can excite the customer or make them feel that you can empathize with their situation. It’s that emotional element that A.I. copywriters like Funnel Scripts may lack.

Funnel Scripts Review: Final Thoughts

Let me share some final thoughts before I close this Funnel Scripts review.

Funnel Scripts is just one of a bigger range of products that take advantage of A.I. (Artificial Intelligence) in order to generate a form of content. and it’s getting commonplace now, as not only do we have A.I. for copywriting, but also for visual arts.

Some people believe that this presents a threat to human copywriters. Because one day, business owners will just have to rely on software like this, instead of hiring one.

I’m not going to lie when I say that I can’t blame them. As the convenience and ease of use of Funnel Scripts makes it even more attractive.

But still, nothing can replace a human’s talent for copywriting. And it’s because copywriting software like this is unable to convey the emotion that’s required to make an effective sales copy.

Besides, when more people use this, the risks of plagiarism get higher. Since chances are, they may generate the same sales copy, or at least, the tone of it.

Overall, Funnel Scripts isn’t a bad software tool by any means. But it should still be supplemented with the knowledge of a human copywriter so as to generate an effective sales copy that’s truly unique to your brand, as well as being able to invoke emotion to your potential customers.

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