LimeLife MLM Review: Pyramid Scheme or Scam?

Today we will be reviewing a company called LimeLife. Is LimeLife a pyramid scheme or scam? Find out in this LimeLife MLM review.

There are a lot of MLMs that sell cosmetics and beauty products, and most of the time, their motto is to empower women. LimeLife is one of them.

You probably haven’t heard of LimeLife before, but someone has mentioned it to you.

That’s why you are reading this review, right? Anyway, those hunbots are most likely recruiting you to the company.

All MLMs are like that, so if someone drops you a DM with this script: “Hey girl! Do you want to hear about an opportunity to make money from home?”, I suggest you ignore it and go on with your life. That is most definitely an MLM.

MLMs have employed this predatory tactic of randomly messaging people on social media, which often bears hilarious results, especially when the receiver of said messages shame them online.

Just to clarify, I am not affiliated to LimeLife in any way.

MLMs and pyramid schemes are always mistaken for the other, because they both employ the same tactic: relentless recruiting.

However, multi-level marketing companies have products to sell. Pyramid schemes don’t.

That is the main difference so far.

Pyramid schemes are also illegal, so stay as far as you can away from them.

Do you research before investing in something that costs quite a lot.

MLMs often overprice their starter packs.

In this LimeLife MLM review, I will be providing information about the company, its products, and how you can make money with it.

Hopefully this LimeLife MLM review can help you decide whether you want to sign up for the company or not.

Before we proceed with the LimeLife MLM review, check out my #1 recommendation to making money online after reviewing 300+ MLM companies.

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What is LimeLife?

LimeLife is the direct sales body of the company Alcone. Alcone was founded in 1952 by Alvin Cohen.

Alcone first branched out to the direct selling industry by the name of Alcone at Home, which they launched in 2013.

They rebranded to Limelight by Alcone in 2015, and then to LimeLife by Alcone in 2018.

Alcone is a company that provides professional makeup for major productions, like TV shows, stage plays, and film.

LimeLife sells its products through its group of independent sellers called Beauty Guides.

To find out more about LimeLife, I recommend watching this video.

LimeLife sells the following products:

  • makeup
  • skin care products
  • makeup tools
LimeLife MLM Review - LimeLife products

The company is currently based in New York, United States.

Is LimeLife a Pyramid Scheme?

Since LimeLife members earn money both by selling services and recruiting new members, then it is safe to say that LimeLife is not a pyramid scheme.

However, notice how LimeLife’s money making scheme is. As usual, recruiting is a lot more emphasized than anything else.

The business models of MLMs are not destined to last, so you better watch out for that as well. If you are looking for something long-term, then this is definitely not long-term.

Pyramid scheme vs Multi-level marketing

Like Green Compass, Pure Romance, and Beautycounter, LimeLife is not a pyramid scheme.

Low Income Potential

This is the only semblance of an income disclosure statement that I found for LimeLife.

LimeLife MLM Review - LimeLife income disclosure

Look at the first two ranks in this image. I mean, sure, that seems higher than the other beauty MLMs I reviewed.

However, $49.49 and $144.01, respectively, is still not enough to be classified as a good full-time income. Imagine getting less than $20 a day for all the effort you have to exert for this MLM.

$49.49 is $593.88 in one year, while $144.01 is $1,728.12 for one year.

To be honest, this is quite ridiculous, even as a side hustle.

You need to exert a lot of effort, from ordering, packing, shipping, marketing, and traveling. Imagine getting less than minimum wage as you do all those.

To even start selling the products, you need to pay for initial inventory.

The thing though is you are not even sure if you can sell the products, since there are a lot of rival beauty companies out there.

However, if you look from this perspective, I would not recommend this company at all.

If this is the only piece of information from the income disclosure statement that you will have, then run away.

There’s not even anything else provided to us aside from these numbers.

Is this the average income per month? How many people actually made this amount?

I do not advise that you do this full-time, so please think twice before going through with signing up for it.

My Favorite Program

Is LimeLife a Scam?

No, LimeLife is not a scam. However, I think you should watch this first to find out more about the company.

Judging by the income disclosure statement I presented earlier, it is no surprise that this woman has quit being a part of LimeLife.

I think I agree with her though. You should quit while it is still early, or maybe not join at all.

How to Make Money from LimeLife

There are only two major ways to make money with LimeLife.

  1. Sell products for a profit
  2. Recruit new consultants to earn commissions from their sales

Like any other beauty MLMs, the emphasis is put more on recruiting than actual selling. You can only succeed if you can recruit as much people as possible.

How to Join LimeLife

To join LimeLife, click this link.

The registration process is pretty straightforward. so you will have no problems with it whatsoever. Here are the starter packs available to choose:

  • Business Starter Kit – $99 (worth $180 in value)
  • Silver Business Starter Kit – $169 (worth $392 in value)

The Business Starter Kit includes the following:

  • Cleanser
  • Moisturizer
  • Travel Size Priming Spray
  • Travel Size Setting Spray
  • Translucent Powder
  • Mini Powder Brush
  • Eyeliner Pen
  • Mascara
  • Lip Gloss
  • Catalog & Training Materials

The Silver Business Starter Kit includes the following:

  • Cleanser
  • Face Mask
  • Moisturizer
  • Dew Date Face Oil
  • Bamboo Renew Body Scrub
  • Blush/Powder Trio Palette
  • Eyeliner Pen
  • Mascara
  • Enduring Lip Liner
  • Enduring Lip Color
  • Perfect Lip Gloss
  • 2 Perfect Lipsticks
  • Blenderful Non-Latex Makeup Sponge
  • 10 Catalogs
  • Foundation Matching Card
  • Training Materials

I am surprised by the prices of these starter packs since they are lower than I expected. However, the same logic remains: Why would you want to spend money to make money?

Things I Like in LimeLife

Established Company

Alcone has been here for quite a while, so you can be assured that the company is pretty established.

However, LimeLife has been launched pretty recently, so we cannot say the same about LimeLife yet. Since it is being managed by an established company, then maybe it has a chance to be great.

Training Provided

It seems like LimeLife is taking things seriously.

Both versions of their starter packs include training materials which will greatly help you even if you have experience in sales and marketing.

Maybe you have a good chance if you train properly and take things to heart.

Things I Dislike in LimeLife

Emphasis on Recruitment

This is nothing new since LimeLife is an MLM, but it never ceases on making me mad.

Why would you even have products when all you want to do is recruit people? It doesn’t make sense.

Sure, the company will provide training, but will they help you recruit too when the competition between beauty companies is so intense? How would you stand out?

LimeLife is quite new so there might be room for improvement, which I greatly doubt.

Lots of Competition

Beauty brands

LimeLife has nothing new to bring to the market.

Sure, the company managing them, Alcone has been quite successful for a while now. That doesn’t mean that LimeLife would be as successful as them, though.

The beauty business is a tough business to get through, even as an MLM. There is a lot of competition, especially from Avon, another beauty MLM. For non-MLM brands, we have Colourpop, Kylie Cosmetics, Fenty Beauty, and a lot of other big names.

How does LimeLife stand out against those? It doesn’t.

Negative Reviews

I found a lot of negative reviews about LimeLife.

Reviews are a pretty big deal nowadays, since people can easily look them up. They are quite a big factor that influence people in choosing what to buy.

LimeLife MLM Review - LimeLife negative reviewLimeLife MLM Review - LimeLife negative review

It is your choice if you want to be a part of a company with a lot of negative reviews. Take note, however, that you will find the products difficult to sell.

Complicated Compensation Plan

These are one of the factors that particularly tick me off when talking about MLMs.

In LimeLife’s compensation plan, there are quite a lot of terms that you would not understand if it is your first time joining an MLM.

Why do these companies do this, you ask?

Well, there is this thing called complexity bias. It is the tendency of people to believe in complex concepts over simple ones. It is quite funny saying that, because aren’t things better when they are simple?

LimeLife Compensation Plan

You may read and access LimeLife’s compensation plan here.

Take note though that it is 32 pages long, and like I said before, unnecessary complicated.

If you think that I would read a document that is 32 pages long, then I guess you are wrong.

I suggest that you watch this video instead. You can understand it better this way.

10 Shocking MLM Statistics That You Need To Know!

Multi-level marketing stats
  • Almost 99% participants of all multi-level marketing companies lose money, according to the FTC.
  • There are 38% more chances of you profiting from your own any kind of small business than joining these MLMs.
  • Success rate of an online business, which will give you financial and time freedom, is 20% more than joining MLMs for making money.
  • The odds of you winning a lottery worth $10k among 10,000 people is 300 times higher than actually making money from MLMs.
  • According to the AARP foundation, 47% distributors of all MLMs lose their money. Apart from this, 27% do not make a single penny.
  • In the remaining 26% that actually make money, 53% of them make less than $5000/year.
  • 39% of those 53%, who are making $5000/year quit because recruiting and selling crappy products to friends and family members jeopardized their relationships.
  • Forget about building a long term business with MLMs, because 50% of all MLMs participants quit within one year.
  • 75% people that joined MLMs say that they will never again join any kind of MLM.
  • A poll was conducted in 2018 among 1050 MLM distributors and it was concluded that most of them made 70 cents an hour and 20% of them did not make a sale. 60% of them made less than $500 in sales over the past 5 years and 32% of them acquired credit card debt to finance their MLM involvements.


My Favorite Program

Final Verdict – LimeLife

Before we wrap up this LimeLife MLM review, I guess at this point you can say that I do not recommend this company whatsoever.

From the low income potential, the negative reviews from customers, and just by being an MLM, it looks like bad news from every angle you look at.

Not only does this company try to fool you by having such a complicated compensation plan, it also does a bad job of rebranding. It has rebranded itself twice, and for what reason?

When a company rebrands itself, it strives to be better. It strives to stand out.

Guess what? LimeLife has done nothing of the sort.

If you think rebranding starts and ends from choosing a new name, then that is where you’re wrong.

If you want to rebrand, you need to overhaul. You need to start from scratch and go back to brainstorming.

What changed when LimeLife rebranded? Do they stand out now?

No, they are still pretty obscure. And you, who plans to join LimeLife, will be giving yourself a huge problem if you plan to join them anytime soon.

Who do you think would buy products from you when there are better, more well-known brands in the market?

Also, how do you plan to compete with brands who have their own stores, are being sold at malls, with cheaper yet more high quality products?

That’s it for my LimeLife MLM review.

Hopefully this LimeLife MLM review can help you decide.

I do not recommend MLMs. but if you want to make money online, you should check out my #1 recommendation to making money online after reviewing 300+ MLM companies.

My #1 Recommendation