review: Mikkelsen Twins Scam?

Today, we’re going to talk about the Publishing Life educational program. Is this worth a try? Find out in this review.

First of all, let me commend you for doing your due diligence first before you invest your money in this program.

As you may know already, there are several opportunities out there claiming to help individuals earn a lot of money, especially online. Most of these opportunities usually say that, by joining them, you’ll be able to escape the 9-5 daily grind.

And let’s admit it. There’s nothing better than financial freedom. The freedom of being able to earn money while still being able to do the things you love. Unfortunately, the legitimacy claims of these opportunities can always vary.

Some of them are proven to be legit. A few of them are just scams in disguise. Still, others may very well be legitimate, but they don’t work well according to your needs.

That’s why, before you spend your hard-earned money to join any of these opportunities, it’s extremely important that you do plenty of research first. So that you can decide for yourself if the opportunity is something suitable for you, or not.

And this is what this review aims to do. Hopefully, this review can help you out with your decision.

As a disclaimer, this is a fully unbiased review, based on my own observation and honest opinion. Furthermore, you won’t find any affiliate links about this product here, as I’m not affiliated with and its creators at all.

About The Author

I'm the guy who has tried out and reviewed countless opportunities out there related to the making money online niche. Whether it be MLM companies, online apps, courses, or others. As long as it claims to help you make money online, it's worth taking a look for me.

I started my online business journey back in November 2017, with lots of zeal and motivation. Simply put, the journey wasn't easy. As I was put into a very bad situation several times.

But to cut the long story short, with all the hard work and hustle, I finally did it. I finally tasted success at online marketing.

Today, I'm making money online on a full-time basis, and this website is just one of the many I created. While my specialty is taking a look at various ways to make money online and reviewing them, I also do toy reviews on occasion.

And if I can succeed in this, so can you. If you want to really get rich online, a minimum of $1,500+ per sale, why don't you check out my #1 recommendation to make money online? Because believe me. I know what works and what doesn’t.

And this one, definitely does work.

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  • Name: Publishing Life
  • Website:
  • Type: Online Training Course
  • Niche: Book Publishing, Amazon
  • Owner: Rasmus Mikkelsen and Christian Mikkelsen, also known “The Mikkelsen Twins”.
  • Price: $1,497
  • Refund Policy?: Yes
  • Recommended?: Not really. Even if you’re an aspiring book author or someone who has a passion for writing books, I’m not going to recommend this course. There are actually better courses out there that offer the same training value for a lower price. Finally, the Mikkelsen Twins have a rather questionable reputation.

What Is

At its core, PublishingLife is an online course that teaches users how they can build their own business, and earn passive income from it. It provides training on how students can leverage the Amazon platform to publish their own books.

Previously, it was known as the Audiobook Income Academy, or AIA. PublishingLife claims to be the evolution of AIA, probably to show the fact that this online course doesn’t just cover audiobooks.

PublishingLife covers all types of reading material that one wants to publish. Whether it’s printed books, hardback or paperback books, or even audiobooks. all of the methods taught here can be used on those material

If you first watch the free webinar for this course, you’ll find that it constantly bills itself as a new way to make money with Amazon. And that is their methods are much better than selling products on Amazon.

Seeing as the Amazon Kindle platform (the platform that you’ll be using here) has been around for quite some time now, it’s very clear that it’s just an exaggeration.

Judging from how comprehensive the course is, maybe it can really help you build a successful business. This is not guaranteed, though. After all, you are still in control of how it will run. All this course can do is guide you.

Besides, this is the Amazon platform that we’re talking about. While there are plenty of potential leads and customers for your products to be purchased, you’ll also have to deal with intense competition.

If you want an alternative method to make money online, check out this business model that has helped 6,000+ people.

My Favorite Program

The People Behind is co-created by a team of twin brothers. They are Rasmus and Christian Mikkelsen, known as “The Mikkelsen Twins”. - Mikkelsen Twins

Before they were successful in the business of Amazon Kindle publishing, they were working regular 9-5 day jobs. To be specific, they made their living selling Chinese fast food.

But as with any other stories from various financial gurus, they realized that they’re worth much more. They knew that they could do more than just do the 9-5 grind to earn money.

And so they started enrolling in different online courses to find the best method for them to make money online. And even then, they still had several setbacks, including being scammed, losing a lot of their money, etc.

But they never gave up. They stubbornly proceeded. And now, all their efforts are finally paying off.

Now they continuously earn quite a fortune from publishing various books and other reading material on Amazon. And through this online course, they’re willing to share their secrets of success with you.

Of course, it might not be a 100% credible story. While there’s no question that they’re earning millions using online marketing, it could be because of the sales they get with this online course, not via Amazon Kindle publishing.

In any case, they were featured once, and they also have a YouTube channel with 52.3k subscribers currently.

What’s Inside

The Publishing Life program contains a variety of training materials that aim to teach you all about Amazon Kindle publishing.

What you can expect here are the usual inclusions that you can get from an online training course. Like several training videos that have a timeframe of several weeks, access to a private Facebook group, scripts and templates, plus group coaching.

Back when it was still called the AIA, this course is composed of around 16 modules, plus an additional bonus module. As of the latest update, however, they drastically reduced their curriculum to 7 modules only. This, in turn, corresponds to a total of 7 weeks worth of training.

Here’s a quick breakdown of what you can expect from the Publishing Life program.

Module 1: Millionaire Mindset - Millionaire Mindset

This module serves introduction module to the course as a whole. Obviously, if you want to know a bit more about what Audiobook Income Academy is all about, it’s covered in this module.

This section also introduces users to the business model. Like what is Amazon Kindle publishing, the budget that you need to get started, and how much you can earn from it.

But more importantly, this module also points out the importance of getting the proper mindset in this business. As with any kind of business, always keep in mind that this business model also stresses the importance of hard work and determination.

Thus, this module also includes teaching you various routines that you should practice daily. With the aim of helping your productivity when you’re starting this business venture.

  • The 30,000 Foot View
  • Confronting Yourself
  • Forging A New Identity
  • Inputs = Outputs
  • How Successful People Act
  • Lifestyle That Breeds Success
  • Determining Your Fate

Module 2: Launching Your Online Publishing Business - Launch

Here is where you’ll learn how you can set up and register your own publishing company (LLC). You’ll also learn here how to create your Amazon KDP and ACX accounts, and to get them approved.

The purpose of a KDP and ACX account is virtually the same. Both allow you to self-publish your books using the Amazon platform. The only real difference is that KDP caters to printed books and ebooks, while ACX caters more to audiobooks.

This course will also help you take care of these accounts, so you don’t get terminated by Amazon. Like what happened in this video.

Finally, you’re going to learn how to find a niche that’s best suited to you, as well as the keywords that you should include for you to rank.

For this purpose, usually, you’ll want to go for the niche that you’re most familiar with, to give yourself a good quality end product. But popular opinion states that you should go for the niches/keywords that are mostly in demand. Simply because they would be the most profitable.

Publishing Life also introduces its own method of keyword research. They call it the “SLEEK Method”.

  • The Publishing Framework
  • Time & Lots Of Numbers
  • Our Publishing Journey
  • Finding The Right Topic For Your First Book
  • SLEEK Method – Part 1
  • SLEEK Method – Part 2
  • Winning The Battle With Cash
  • Accounting Made Easy
  • Setting Up Your Publishing Accounts
  • Forming Your US LLC (Step-By-Step)

Module 3: Getting Your Book Written - Book Writing

Now that you have your publishing account and your keywords ready, it’s time to create your book.

This part of the course will give you some guidelines on how you can write a good and effective book. Here, you’ll learn the importance of quality, using pen names, the length of your book, etc.

Here, you’ll also be taught about creating book covers. You’ll learn the best qualities to apply when designing the cover for your book, and what qualities to avoid.

This module will also teach you how to write a good title for your book. Ideally, your book title should also contain some of the keywords that you researched in the previous module. So as your published book can easily rank on search engines.

Finally, you’ll also learn here where you can find and hire ghostwriters to write the book for you. You’ll also learn here the best methods of working with your ghostwriter to ensure the best mutual work environment for the both of you.

  • The James Patterson Model
  • Building Your Publishing Brand
  • Knowing Your Customer
  • Creating a Great Outline For An Amazing Book
  • Crafting Your Best-Selling Book Title
  • Copywriting Secrets From An Expert
  • Getting a Great Ghostwritten Book
  • How to Write Books Yourself (Even If You Can’t Write)
  • Book Cover That Sells Itself

Module 4: Growing Your Audience - Audience

To make this simple, this module will teach you how you can promote your book and collect leads for your online marketing.

Basically, you’ll learn here how you can set up a marketing campaign for the book you authored. This module will cover various methods like social media marketing, email marketing, and many others.

The overall goal of this is for you to build an audience before you launch your book. Because it doesn’t matter how well-written your book is if no one even knows that it exists at all.

  • Intro to Growing Your Audience
  • Funnel Framework
  • How To Create An Irresistible Lead Magnet
  • The Email Sequence
  • The Step-By-Step Active Campaign Guide
  • Your Facebook Community
  • How To Grow Your Audience (4 Powerful Methods)

Module 5: Launch Week

Now that your paperback book, ebook, or audiobook is all set up and done, it’s time for the launch day.

But first. it’s important that you make some final quality checks on your book. This is to make sure it doesn’t contain any glaring grammatical errors, the flow of words is smooth and easy to read, etc.

This module will also teach you how you can write a good description for your book products.

Some of you may think that the book description isn’t important. But the truth is, it’s extremely important. A good book description should be able to catch the interest of potential buyers just by reading it.

Finally, this module will also deal with how you can get quality reviews for your book. Remember that part of it is that you’re going to need plenty of legitimate (not sponsored, not biased, not affiliated) reviews. Similar to this review.

This is so that potential buyers will see you and your product as legitimate.

  • Quality Control
  • Achieving Final Format
  • Writing Book Descriptions That Sell Like Crazy
  • Bulletproof Book Launch Strategy
  • Publishing Your Book!
  • The Ultimate AMZDiscover Blueprint
  • The Facebook Review Method

Module 6: Amazon Ads And Audiobook Conversion - Amazon

This module simply teaches users how they can market their book using paid advertising.

As this course relies on Amazon, this module focuses on using Amazon ads. You’ll learn here how to set up your ad campaigns, and then how to run them as cost-effectively as possible.

This module will also give some more detail about how to create audiobooks, as well as the Amazon ACX platform. Basically, eveything that you may need to know about audiobooks, is covered here.

  • Introduction to Amazon Ads
  • Amazon Ads Strategy: The TSO Method
  • Setting Up Your Amazon Ad Campaigns
  • How To Lower Your ACOS (Average Cost of Sale) & Make Your Ads Massively Profitable
  • Audiobook Ascension
  • Welcome To ACX
  • Getting Narrated
  • Audible Reviews
  • Narrate This! A Simple Guide To Narrating Your Very Own Audiobook With Nick Morrison

Module 7: Next Level Publishing - Scaling Business

The final module for this online course deals with how you can scale up your Amazon book publishing business.

If for some reason you don’t really like publishing your books to Amazon, this module will also show you plenty of alternatives you may use instead. This is useful if you plan to increase your reach by self-publishing your books on other platforms.

Finally, you’ll also be taught here how you can sell all of your published books via a bundle. You may do this for a couple of reasons.

If one of your books is a best-seller and one isn’t, then you can package them together in a bundle and sell them in order to increase the sales of the other. You may also want a bundle sale for some of your books that have a common theme to each.

As for bundle sales, may consist of one or more types of titles. It could be several books of the same type or even a mix of the three types (paperback + ebook + audiobook).

  • What Is Next Level Publishing?
  • Global Print Publishing With IngramSpark
  • Receiving Your Gift From The Publishing Gods
  • Book Promo & Review Services
  • Author’s Republic

Other Inclusions

Aside from the main course, also contains various resources that may help you in your book publishing.

You’ll also have access to various scripts and templates that you can simply copy-paste. Finally, you can also playback some of the earlier group coaching calls that have happened before, in case you missed them out, as well as some case studies about this system.

Is There A Refund Policy For

It costs around $1,497 to enroll in the Publishing Life program.

There’s also a refund policy in place in case you’re not satisfied with the course. To qualify for it, you must first satisfy the following conditions:

  • You have to complete all the video lessons featured here.
  • You have to attend a total of two 1-on-1 coaching call sessions.
  • Publish 1 book first, whether it’s an ebook or audiobook.

If you’re done all this, and you still haven’t earned a total of $5,000 on audiobook sales within 180 days, then they’ll give you a full refund of the purchase price.

Pros & Cons Of


  • The course itself is very comprehensive. While its primary focus is on teaching you how to sell audiobooks, the same idea can also be used when you want to publish just about any written material that you have authored.
  • Their refund policy can be a bit strange, but seems to be quite fair. It’s still unknown if anyone has ever got their money-back after satisfying their conditions, though…
  • The community is quite helpful and friendly.


  • The business method it teaches can only work if you’re an aspiring author, and want to publish your works to a greater audience. Other than that, it may not work for you.
  • It’s quite expensive. The cost to enroll is one thing. But you also have to take note of the costs associated with paid ads, and most especially, outsourcing (something that this program is heavily reliant on).
  • The course creators are known for their deceptive and unethical marketing to promote this course (more on this later).
  • The Amazon platform itself is too saturated. Like Amazon FBA, there’s no guarantee of success if you decided to do this business method (despite the claims of the course creators).

Is A Scam? Will You Recommend It? - Legit Or Scam

Earlier, I said before that the Mikkelsen Twins, AKA the creators of, have engaged in several unethical marketing to promote this course.

Basically, they’re promoting this as a “get-rich-quick” kind of business method. And they’re even saying that this is a new and very easy way to make tons of money online. So much, that even a 15-year old can do this.

And to top this all off, there is also no posted business address or contact information on their website. Which is a very big irony considering that one of their lessons requires that you provide this.

In truth, all of these claims are quite false, due to the market saturation of Amazon. No business method can make you rich quickly in just a short amount of time. Any business model takes a lot of work and dedication to succeed.

One more thing. The creators are also accused of deleting any negative reviews that their course receives on various social media platforms.

So, does this qualify them as a scam? I still don’t think they are. I think the business method they present is very much legit.

However, it’s not something I could just recommend to anyone. Especially for beginners since there’s going to be quite a lot of money involved in outsourcing your business.

On another note, some people might be a bit curious about why they changed the name of the course from Audiobook Income Academy to Publishing Life. They claim that the name change is because it’s a new and improved version of the previous. But some people might think differently because of the bad reputation they incurred before.

If you want a more reliable method to make money online, check out this business model that has helped 6,000+ people.

My Favorite Program

Alternatives To

As far as alternatives go, there are a few you can choose from.

Fiction Profits Academy by Karla Marie can be one of them. But like Publishing Life, there isn’t any concrete evidence that the creator, or any of its students, has been successful through this course.

Other Amazon publishing online courses you can try, are Kindlepreneur and The Amazon Book Publishing Shortcut.

But ultimately, this business model is only recommended for you if you’re an aspiring book writer and want to showcase your printed works while earning money from it.

Otherwise, if you just want an online business that can make you a lot of money, it’s better to look for other options Review: Final Thoughts

Before I end this review, I would like to share a few more insights that could help you.


I don’t recommend this business model at all, as it is a lot of work. If you want to focus on this, then you have to quit your full-time job and focus on it entirely. It is not as simple as selling on eBay or Facebook marketplace.

It may be a different story for you if you’re someone who is passionate about writing their own book or not. But if not, then this won’t work for you.

Selling on Amazon requires a lot of time and effort. You have tasks you need to do every day. All of those tasks cannot be handled by one person, which is why it is strongly advised for sellers to recruit a team.

Even though you are not making any sales, you still have to continue paying for advertising and outsourcing. This business is simply not for people who do not have the capital for it.

It would not work as a side hustle. It would be hard to focus on this if you are working full-time.

But if you really like this business model, still, you don’t need this course. Most of the material that can be found in this, can also be found somewhere else. And the best part is, some of them are more affordable, or even free to take.

Otherwise, there are better opportunities out there. In fact, I’m also here to offer you just that. And this one’s perfect for just about anyone who wants to learn how to make money online.

If you want to know more about it, continue reading this review.

Find A Great Money Opportunity, Right Here, Right Now

Thank you for reading this review.

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See you on the other side.

My #1 Recommendation