Project 24 Review – Scam or Legit?

Today, we will be talking about the Project 24 program by the Income School. Is it legit? Learn more in this extensive review.

Project 24, a flagship program by Income School, is a comprehensive and strategic online course that allows aspiring entrepreneurs into the realm of passive income through niche website development and as its newest update, the YouTube system.

It stands out as a 24-month roadmap meticulously crafted to guide you in building and growing profitable online businesses. Included in this review are the various key aspects of building a successful blogging website and/or YouTube channel that can be easily monetized, its pros and cons, and its real-world impact for people who want to pursue financial independence through online entrepreneurship. 

Disclaimer: I am not in any way affiliated with the Project 24 program nor with the Income School. This is solely an unbiased review of them and their work/s.

But before I start …

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Project 24 Review: Quick Details

Name: Project 24 Program of Income School

Founder: Ricky Kesler and Jim Harmer


Socials: Facebook, Instagram, LinkedIn, YouTube

Type: Training Program

Niche: Blogging and Vlogging

Recommendation: Blogging and vlogging became prominent in the past years especially when the pandemic hit. It helped countless people earn some extra income during the hard times. Blogging is for people who don’t want to be in the center of the camera and like to write stuff about their passion.

Project 24 Overview

Project 24 is a system that focuses on teaching individuals how to build and grow successful niche websites that generate passive income within 24 months.

Its primary goal is to provide step-by-step guidance on creating and monetizing websites through  methods such as affiliate marketing, advertising, and other online revenue streams. The program covers topics like niche selection, content creation, SEO (Search Engine Optimizations), and building an online audience. 

And now it also has a vlogging course, leveraging the potential income that you can generate when building your own YouTube channel. And as we all know, influencers, vloggers, and even “teachers” have gained popularity posting their services/offers on the YouTube platform.

What is Income School?

Income School

Income School is an online education platform where you can purchase ng Project 24 program. It is created solely for the purpose of teaching and helping people create and grow passive income through online businesses, of which, they offer various resources, courses and tools to help them be successful with it.

Emphasizing high-quality content, effective SEO strategies and sustainable monetization methods like affiliate marketing, the platform provides step-by-step guidance to help you establish profitable online ventures within a 24-month timeframe.

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Founders of Project 24

The founders of Income School, Jim Harmer and Ricky Kesler are also the ones who introduced Project 24 to the people.

About Jim Harmer

Jim Harmer

Jim Harmer is from St. George, Utah. He has a background in photography and blogging. Before venturing into the world of online business, he gained recognition in the photography community for his work and expertise. 

Now, he is known for his knowledge in online marketing, content creation and website development. His experiences in building successful online ventures contribute to the strategies and guidance provided through Income School’s programs.

Jim is also very well-known through his YouTube channel “Backfire” which now has 850K subscribers, his videos having not less than 100K views each. 

About Ricky Kesler

Ricky Kesler

Ricky “Rick” Kesler is from the Boise Metropolitan area. Finished his Bachelor of Science in Chemical Engineering at Brigham Young University and his Masters in Business Administration at UNC Kenan-Flagler Business School.

He worked in various industries but everywhere he goes, it’s just not enough to give meaning to his life. Not after he met Jim, his lifelong business partner, whom he has worked with for more than 20 years since the establishment of Income School. 

They both have helped countless entrepreneurs be successful in the online business realm with their expertise in online marketing, building educational materials and strategies within the company.

For Whom is Project 24 For?

Project 24 program is for:

  • Those who are wanting to start a blog but don’t know where to start. 
  • Those who already have tried but gradually failed in the process.
  • Advanced internet marketers who want to know more strategies and techniques to be able to monetize faster and build themselves a passive income stream.

Inside Project 24

Project 24

The Full Blogging System

  • Niche Selection – They will teach you how to choose a profitable niche for your website and how to evaluate each niche based on its competition and viability.
  • Content Creation – They’ll let you in with the strategies for creating high-quality, valuable content, and teach you proper content planning and scheduling so that you can optimize your resources efficiently, keeping the audience engaged and returning for fresh insights.
  • Website Design and Structure – Even for non-tech savvy, their easy to understand guide will help you optimize your website layout and structure it for the best user experience.
  • SEO – on-page/off-page SEO techniques and how it is important in driving traffic to your website is included in this section.
  • Monetization – you will explore various methods of monetizing a website, including affiliate marketing, advertising and other income streams. 
  • Social Media and Marketing – you will take advantage of social media platforms for audience engagement and more traffic. Included also are the marketing strategies to promote your website.

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The YouTube System

The YouTube platform has gained prominence as of late, being the place where people share their passions, expertise or creative pursuits for you to explore and learn from. 

In Project 24, they will open your mind to a new opportunity, by making your own YouTube channel. It provides flexibility, allowing you to create content at your own pace and on topics that genuinely excites you. You’ll never know, maybe you will be the beacon of knowledge for other people.

Whether you’re offering tutorials, sharing personal experiences, or exploring niche interests, the platform allows you to connect with a global audience. And monetization options such as ad revenue, sponsorships and affiliate marketing can contribute to your overall income.

Affiliate Program

Income School’s Project 24 also offers an affiliate program. New affiliates can get $50 for each referral and you can double it up to a hundred bucks prior to some special conditions. Payouts are given every 15th of the month.

They have Online Live Masterminds hosted several times a week so that your queries won’t get piled up, having it all answered immediately by them or their team. It also offers building a network, having to find help and collaborate with other Project 24 members.

Also available once you’ve joined Project 24 is their Members-Only Podcast, where they share daily updates, industry trends, “warnings”, more on sneak peaks of everything that they post in their YouTube channel. 

Cost and Refund Policy 

Project 24 Cost

Your first whole year with Project 24 of Income School will cost $499, and if you choose to continue your annual subscription, the following years will only cost you $299/year. 

And because of the nature of the Project 24 program being online, they don’t offer any refunds. Canceling your subscription prior to the renewal date will only give you access to Project 24 until the end of your payment term.

Pros and Cons


  • Project 24 is a step-by-step, structured approach to building a successful online business that makes it easy to understand even for beginners.
  • The program emphasizes creating high-quality, valuable content for websites, which can contribute to long-term success.
  • You’ll have access to a community forum where you can interact, share experience, seek advice and broaden your perspectives learning from fellow like-minded individuals.
  • It also offers various monetization methods, including affiliate marketing and advertising, offering you multiple avenues for generating income.
  • The 24-month time frame gives you a realistic expectation of the time it may take to see significant results in building a profitable online business. 


  • The cost might be a bit overwhelming for other people who want to try the Project 24 program.
  • Just like in any venture, program, or service, success in online business is not guaranteed and individual results may vary based on several factors. 
  • Some contents that you can receive from Project 24 can also be seen on the internet for free, you just have to look hard for it.

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Project 24 by Income School is not a scam. It offers a comprehensive and structured approach to building successful online businesses through niche websites and leveraging the popularity of YouTube by building YouTube channels. 

Income School has been around since 2018, and the last update that I’ve seen, which is their YouTube system, came around 2021. The evolving nature of online landscapes means that strategies taught may need to adapt to stay current, and theirs might already be obsolete, out of the norm. 

Before You Leave …

If you’re looking for a real business which can help you make money online, check my #1 recommendation.

This is the BEST business to start right now and it has helped me make $30,931 last month alone.

Go here to see my #1 recommendation to start making money online

My #1 Recommendation

RECOMMENDED: Go here to see my #1 recommendation to start making money online