Proven Amazon Course Review: Jim Cockrum Scam?

Today we will be reviewing a program known as Proven Amazon Course. Is Proven Amazon Course legit? Find out in this Proven Amazon Course review.

Here you are, desperate to make ends meet as another lockdown is looking quite imminent. It would be another period of time where uncertainties will be plaguing you once again.

I am not against another lockdown, as those measures actually worked to prevent a much worse widespread of the virus. What I am worried about are the ramifications of it to people’s livelihoods and sources of income.

A lot of people are privileged enough to stay home for that duration, but there are also those who have no choice but to expose themselves to the virus because they work for daily wage. These people are the ones being affected the most.

This is why a lot of people have decided to start side hustles. Side hustles come in different forms, from freelance gigs to online businesses.

What makes these people able to afford their lifestyles are the earnings they get from side hustles. Actually, there are side hustles which can earn you money even as you sleep.

This course claims that it can teach you how you can start a business as an Amazon seller. Does it work?

Before you decide to commit to this program, you should read this Proven Amazon Course review first. You should check if it is worth your time before you pay for it.

DISCLAIMER: This is a fully independent review. I’m not affiliated with Proven Amazon Course in any shape or form whatsoever.

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What is Proven Amazon Course?

Proven Amazon Course Review - Proven Amazon Course logo


Proven Amazon Course is a course which teaches how to start an online business as a seller on the Amazon platform.

Well, I have reviewed a fair number of Amazon FBA courses in this blog, and I don’t see that stopping anytime soon. There are just a lot of them in the market, and actually, there are more new ones being released than I can keep up with.

PAC claims that it is unique from other Amazon FBA courses as it covers different topics and discuss multiple strategies when it comes to selling on Amazon.

I am not too sure about that, as I have reviewed some courses that also do the same thing. I think PAC just marketed itself as something unique so that people will be interested in it.

Who is Jim Cockrum?

Proven Amazon Course Review - Proven Amazon Course owner

Jim Cockrum is that one who founded Proven Amazon Course. He runs several online businesses which have racked up millions in profit. He has also helped thousands of people to start and grow online businesses since 2000.

Since 2002, Jim has been working from home. He has been enjoying the freedom of having an internet lifestyle ever since. He runs a free newsletter called CES News, which has over 100,000 subscribers.

Jim has appeared in publications such as the Wall Street Journal and Men’s Health Magazine. Along with that, he actively hosts a weekly radio program which is called Creative Internet Income Strategies.

He has also published a bestseller book titled The Silent Sales Machine. It is a book about how to succeed in internet marketing.

Proven Amazon Course Overview

The course does not only teach Amazon FBA, but also topics such as setting up an online store on Shopify as well as accounting practices.

Jim Cockrum, the creator of PAC, has a pretty decent track record in the digital industry. The course includes video tutorials, PDFs, webinars, as well as other useful resources.

Included with the course is access to a private Facebook group, as well as an Amazon FBA forum where you can interact with other like-minded sellers.

You can learn the following lessons from the course:

  • Private Label
  • Wholesale
  • Buy Local, Sell on Amazon
  • Replenishables
  • Online Arbitrage
  • Selling on from outside the USA
  • Merch by Amazon
  • Kindle Direct Publishing
  • Product Bundling

Included with the course is access to a private Facebook group and an Amazon FBA forum. You can take advantage of these to interact with like-minded people in the community, as well as build potential business relationships.

It is important to know where to start, meaning that if you are a newbie in the eCommerce industry, then it is better to start with the basics.

You will learn how Amazon FBA works, as well as the different types of Amazon customers you will country, and how to build a successful FBA business.

The course is also designed to be studied on your own pace, meaning that you can access them anytime you please. Included in the course are mini-courses chock-full of important information about the business.

Amazon 101 Course

This mini-course is about the basics of Amazon FBA. You will be learning how to make money from selling merchandise on the platform, as well as how to set-up and manage your account.

Private Label

This is about how you can use private label as a way to brand your products. It includes strategies which can help you source and develop your products, as well as how you can have a successful product launch.

Wholesale Sourcing

The mini-course will be taught by four top Amazon experts. They will be sharing with you some valuable tips which can help you find the best wholesale deals.

You will also be learning how you can source products from the best suppliers.

Buy Local, Sell to the World

Most people who sell on Amazon outsource their merchandise from overseas, majority of them getting Chinese suppliers.

The main point of this mini-course is to show you that you can also find a lot of great suppliers locally, who can also provide good quality products.

Is Proven Amazon Course a Scam?

No, PAC is not a scam. It is a legitimate course. However, I have a few qualms about them.

The course is not really made for beginners. The course includes quite a lot of content, meaning that it can be overwhelming for rookies who are trying to learn the trade.

This means that you are going to be surrounded with loads of information. You might not be able to properly decide which strategies can work for you, and which ones you should employ in your business.

Another thing is that some core content are not updated since 2018. Take note that a lot of things have changed during the pandemic, which means that the strategies being taught in the course are possibly outdated by now.

Even if you need to pay thousands to access the course, you might have to turn to the internet after all to get better resources. That’s a bummer.

FBA (Fulfillment by Amazon) Explained

FBA works

Because the notion of the business model is rather simple to grasp, I believe a brief overview will be okay. This part of the Proven Amazon Course review will explain to you how the business works.

You contact a supplier for the items you want to outsource, and they’re delivered to an Amazon warehouse. Using the internet portal, you can effortlessly keep track of your store’s inventory.

When a consumer orders a product from your online shop, Amazon fills the order by fetching goods from your warehouse inventory and delivering them to the customer.

Because product normally takes up a lot of space, this business strategy eliminates the need to own and rent a warehouse at an excessive cost. You’ll also save money on shipping because Amazon will handle everything for you.

Why I Don’t Recommend Amazon FBA

According to my study, normal profit percentages are about 10%, which is a very low figure. Keep in mind that these statistics are based on experienced vendors’ earnings; beginners’ earnings would be far lower.

Prepare yourself since it looks that the competition will be tough. Keep in mind that the platform is quite competitive. You’ll need to put in a lot of effort to separate yourself out from the competitors.

This section of my Proven Amazon Course review will explain why I believe the business model is not suitable for everyone.

Even better, I advocate creating a part-time business that just takes up a little amount of your time.

Price Wars

People are more likely to buy on sale because they feel they are getting a good bargain.

If one store runs a sale, the others must follow suit. If they don’t, all of the earnings will go to that one store.

To maintain your profit margins, you’ll almost surely have to cut product costs. When you decide to cut corners in the production process, the quality of the final product typically suffers as a result.

Very Little Quality Control

If you want to outsource your merchandise, you won’t be able to do a complete analysis of the quality. This means you won’t be able to check to see whether they meet your requirements. Is the product of high quality, and how long will it last? Is the price you’re asking for it reasonable?

It’s common knowledge that mass-produced items, particularly those from China, are of poor quality. Keep in mind that low-cost items are often mass-produced, making quality monitoring difficult.

In addition, if your supplier sends out damaged or faulty products, your customers will almost surely demand a refund and leave a poor review.

Saturated Market

There are already far too many vendors fighting for clients on Amazon’s marketplace. The things you want to offer are almost probably on the market and accessible from other merchants.

As a result, buyers are more likely to forget about your brand.

The odds are stacked against you even before you begin selling. It’s tough to stand out on a platform with so many experienced sellers, and it’s nearly impossible, in my opinion, to tap into a niche they’ve never heard of.

Long Startup Time

Before you can begin selling on Amazon, you must first complete a number of time-consuming and difficult tasks. It takes a lot of time and effort to set up your business, locate suppliers, and advertise it. It might take months, if not a year, to start earning money.

Why I Don’t Recommend Proven Amazon Course

The content of PAC is pretty mediocre, meaning that you can easily find them online. I just see no reason why you have to pay for a course when there are better resources in the internet that is available for free.

Another thing is that the course is just way too expensive. I am not really a fan of courses which cost thousands, especially when there are sites like Domestika which offer lifetime access to courses which you can purchase for less than what PAC wants to charge you.

You also do not get any technical support whatsoever here. Take note that as a beginner, you will probably need to have that. You are simply left without a proper support network once you decide to enroll to PAC.

Also, I simply don’t recommend Amazon FBA as a business. It is way too tedious and complicated for a beginner who just wants a side hustle.

Feel free to read my reviews on related programs:

Final Verdict – Proven Amazon Course

Before I end this Proven Amazon Course review, I would like to share a few more insights that could help you.

I can’t suggest Amazon FBA as a business opportunity for a number of reasons, which I’m sure I’ve previously said already. This isn’t as easy as it appears, and you’ll need to grasp a few difficult concepts first.

Before you begin selling on Amazon, be sure you’re ready to do it for a long time. It’s not as straightforward as listing your products on Amazon and then hunting for a supplier that can fulfill your order. Due to the huge amount of daily responsibilities, a one-man team would be fairly ineffective.

Even if you don’t handle your item inventory directly, you’ll have to spend a lot of money to market your business because you’ll be running several ads to promote it. Advertising, particularly on social media, is pretty expensive.

It is just not worth the time and effort since the return on investment is so low. It’s not worth it as a side hustle.

A decent side business, in my opinion, is one that you can perform in your spare time. Simply said, preparing this business takes a lot of time, therefore it’s not a smart side business to start.

However, I am aware of a fantastic side hustle that does not need a significant amount of time or money. It also does not need knowledge of several complex business principles. The next section has further information about this subject.

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