Clients On Demand Review: Russ Ruffino’s Scam?

Today, we’re going to take a look at Russ Ruffino’s Clients On Demand. See in this Clients On Demand review if this can also work for you.

As a business owner, the most important people for your business are, of course, your clients. Because obviously, without them, your business won’t gain any revenue.

And of course, the more clients you have the more revenue you can get. Attracting clients is a big part of scaling your business.

But you can’t just settle down on any client that comes around. If a certain client doesn’t value you and only pays you just a little for your services, then you’re vulnerable to exploitation.

What you should strive for are clients who are willing to pay the price that is deserving of your products and services. And not only that. Your goal is to make it so that the clients are coming to you for your services, instead of the other way around.

The Clients On Demand program is an online-based program that claims to teach you just that. This course claims to teach you everything you need to know on how to attract the clients you deserve.

But before you join this program, it’s better if you read this Clients On Demand review first. So you can make a good judgement whether this program is what you need, or not.

Note that this is a fully unbiased Clients On Demand review. I’m not affiliated with Clients On Demand, or its creator, in any way or form whatsoever.

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What Is Clients On Demand?

Clients On Demand, as the name suggests, is a coaching program. Its goal is to give business owners the tools to attract the right clients, with the price you deserve, anytime you want.

According to the creator of this program, here are some of the qualities that you need to find in the ideal client.

  • The client should find your services catering to their needs.
  • They should be able to afford your entry price with no questions asked. That means no haggling, etc.
  • They must have complete faith and trust in the services you offer.
  • The client should be appreciative and grateful for your services. To the point that they’ll continue to patronize your services in the future.

Instead of having to throw yourself at your clients’ feet for them to avail of your service, this program teaches you how to essentially build your brand and stand out from the competition.

So that instead of you having to tirelessly chase your clients, it’s the clients who would be chasing you.

Theoretically, most of the methods being taught here can also be applied to other types of businesses. But Clients On Demand is quite clear that this program is meant for coaches and consultants.

Thus, this online program is certainly not for beginners at all. In fact, the creators even say that “if you help people play the trombone, or you’re selling the latest multi-level marketing seaweed wrap for $10, no offense, but this is not for you.”

Basically, it’s like they’re saying, not everyone is qualified to join this online program.

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Who Created Clients On Demand?

Russel “Russ” Ruffino is the creator and founder of the Clients On Demand online program.

Clients On Demand - Russel Ruffino

Before he was involved in any kind of online marketing, he first worked as a bartender. It was only after seeing other people’s success in the field of online marketing, that he now started that path.

At first, he started being an affiliate marketer. He only started online coaching and developing courses after not seeing enough results from his customers.

Today, it’s claimed that he’s made over 500,000 dollars per month through his coaching business, and has made over 65 million dollars in high ticket sales.

This is not surprising. Especially when you consider the fact that the cost of the Clients On Demand coaching program is quite high.

And based on these earnings alone, it’s easy to say that he’s now a millionaire. In fact, according to some sources, Russ’ current net worth is around 18 million dollars.

He also has a YouTube channel that he frequently updates. Most of the videos he posts there are more on interviews and other content that serves as an inspiration to anyone.

Clients On Demand: Business Model Breakdown

The business model breakdown of Clients On Demand is first introduced to leads through a webinar. Here’s a quick breakdown of what that webinar is all about.

Webinar Breakdown

  • Integrity And Transparency – You must introduce your coaching business with full integrity and transparency. This apparently means you must have nothing to hide when presenting your services to clients. Give a clear and honest view of what you can do for them, and what results they can achieve when they work with you.
  • Knowing Your Worth – In the program, this simply means increasing the price of your services up to a premium price. This creates an image that you’re one of, if not the, best in your field, and clients will find it attractive. Of course, with the increase in your rates, you have to back it up with greater service quality.
  • Webinar Marketing – This strategy has been done several times in various online courses. It’s even being done right here in Clients On Demand. Basically, you introduce potential clients to your services by directing them to a landing page, which will then take them to a free webinar hosted by yourself. This not only gives clients a general idea of the services you offer, but will also allow you to collect their leads to use for your other internet marketing methods.
  • Time Is Your Asset – You’re being paid for the end result, not for the time you spent getting your results. Thus, it’s important that you use your resources well to achieve the results your clients want, in the least amount of time possible.
  • Invest In A Mentor – At this point, this is just a sales pitch to get you to invest in the Clients On Demand program itself. But basically, self-training is also good, but if you want to achieve the best results and learn more, be sure to invest in a good and reliable mentorship program.

Actual Coaching Breakdown

The methods of coaching that Clients On Demand provide are considered  “proprietary” by its creator. Therefore, it’s not publicly available. You can’t even find any sign of its curriculum anywhere on the internet.

The only way you can ever have any idea about what they teach is if you join and pay for the program itself.

But according to some sources, the entire method that Clients On Demand teaches can be summed up in at least three steps.

  1. Make a solid and clear description of the coaching offer that you have.
  2. Increase the price of your product so that it falls under the “high-ticket offer” category. Usually around $3,000 to $8,000.
  3. Create a sales funnel, and promote it via a Facebook Ads marketing campaign.

Once a potential clicks on your ad on Facebook, they will then be taken to your own free webinar program. And after they finish that webinar, hopefully, they will be convinced to book a call or a Zoom meeting with you, on which you can pitch your services to them.

It’s an all-too-familiar kind of marketing campaign that most online courses do. In fact, it’s the same method that Clients On Demand uses to get their leads, including you.

How Much Does Clients On Demand Cost?

As with most online courses that are billed as “high ticket programs”, the price of Clients On Demand isn’t revealed in any way at first. They’ll only tell you about the price when you booked a call or a video session with them.

This is a given since, as this is a high-ticket course, many clients will surely back away once they got to know the price.

According to several sources, the starting price for the Clients On Demand course is $10,000. Some people however have reported paying a total of $15,000 after they really pushed the additions included with the course.

Even more, the program also features plenty of upsells inside the program. And adding in all of the upsells this program offers, this course could easily cost you around $30,000 to $50,000 overall.

Pros And Cons Of Clients On Demand


The business model they teach is quite simple to follow and implement.

Basically, you just run some ads, send them to a landing page, invite them to watch a webinar, close the deal over the phone, and charge premium rates. Simple as that.

On top of that, the course itself is quite organized, and the lessons are not all over the place.


The most notable con about this training program is its price. It’s very expensive, and not many people can afford it. This is quite given, as the program claims that it’s intended for already established coaches and consultants who just want to effectively market their service.

But its high price doesn’t mean its value is high as well. In fact, many other reviews, and especially from former students, tell that for its price, the program itself is very poor in quality.

As a testament to its very poor quality, most of its former students claim that the method this program teaches doesn’t work at all, even when they followed it step-by-step. It’s not uncommon for some students to even lose a lot of their money by following this program, with no return of investment at all.

In addition, their business methods bear a strong resemblance to a form of multi-level marketing. Basically, you’re a coach, selling coaching services to other aspiring coaches, and teaching them how to do the same. This can get quite ugly in most circumstances.

In fact, the business model they teach here is quite unethical for some niches. And there are even reports of some clients losing their professional licenses before they used the methods in this program.

Finally, despite what some reviews tell you, the program actually has poor customer service. If you ask for a refund because you’re not satisfied with the course, you won’t get a response.

The only way they’ll acknowledge your complaint is if you issued a chargeback for fraud on the credit card you used to pay for this course. But instead of returning your money outright, they’ll simply ask you to “just give it a little while longer because the method works”.

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Is Clients On Demand A Scam?

Calling the Clients On Demand training program a scam is actually an overstatement. Personally, I don’t think it is one.

However, judging from the feedback of its former students, it’s a pretty valid reason why most people would call it a scam.

The best description about this is that, while it’s not a scam, it’s not really recommended for everyone, either. I certainly even think that the success stories and testimonials about this course, come from people who are already successful in their own field from the beginning.

And to add to the shady nature of its course, its website doesn’t list some important details like their registered company address, registered company email or individual staff email addresses.

Clients On Demand Review: Final Verdict

Let me close this Clients On Demand review by saying a few thoughts, as well as giving my recommendation.

Overall, I don’t think I can recommend the Clients On Demand training program to anyone, even if you’re interested in entering the coaching industry. And if you also want to avail of this course, hoping to learn how you can scale any of your business by getting more clients, then don’t choose this course as well.

If you even think about it, this training program may very well be another shiny object, which is a common case in most programs like this.

The thing is, the core fundamentals of this training program aren’t so much different from others. Especially in the digital marketing part. If you look around, you can see that most of the training being shown here can be found elsewhere, and most of them are freely accessible as well.

So in conclusion, I can’t really recommend this program. If you’re looking to learn a new business model for earning money, especially online, this one’s not worth the trouble.

But I’m not going to leave you hanging. As I’m pretty sure the other reason why you’re reading this Clients On Demand review is that you’re also looking for a good and reliable opportunity to earn money, especially online.

Fortunately, I’m here to offer you just that. If you want to know more about it, read further beyond this Clients On Demand review.

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