Traffic Authority Review: Web Traffic Scam?

Hello, and welcome. In this Traffic Authority review, we’re going to take a look at this online service. And to tell you if this is worth it.

Traffic. You’re going to hear this every time you engage in a topic about online marketing. And for a very good reason.

Traffic is the lifeblood of any online marketer. All the search engine optimization you’re practicing, all the paid ads, they all serve one purpose.

And that is to drive plenty of traffic to your links.

But for online marketers, it’s not enough that several people are visiting and viewing your sales page. For them, the traffic that they receive must be from high-quality, targeted, and organic sources.

Because these are the ones that have the highest probability to convert. That is, these are visitors that actually buy from your links.

And this is where Traffic Authority claims to help you out. It’s a complete platform that gives you the tools you need to direct targeted traffic, from high-quality sources, to your links.

But how reliable is this traffic solution for you? Will you be getting your money’s worth if you use this for your online marketing?

Before you avail of this service, it’s better if you read this Traffic Authority review first. So that you can see for yourself if this program can be of great help for you, or not.

Note that this is a fully-independent Traffic Authority review. I’m not affiliated with Traffic Authority, or its creators, in any way or form whatsoever.

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What Is Traffic Authority?

Traffic Authority

As the name says, Traffic Authority is an online business system that provides various solutions meant to increase the traffic of your own business website.

It also offers an affiliate program that lets you earn commissions of up to more than a thousand dollars, by promoting and selling their products. This is the reason why most publications regard this system as a company that engages in multi-level marketing.

And for the most part, it is.

Traffic Authority Affiliate Program

The Traffic Authority system offers a variety of products and services that can help generate high-quality traffic to various big or small businesses. Such as a store where you can directly “buy” the traffic you need, tools to help optimize your websites and leverage your marketing list, and a training course,

The company is formerly known as the Infinite Leverage System, before they changed their name to the current one that is Traffic Authority. They claim that Infinite Leverage System was the “beta version” of Traffic Authority and that it’s very successful.

But personally, if the company is as successful as they claim, then why would they change their branding? Some people may become suspicious when a company would just change its name like that.

It’s also not helping that this is a company that engages in MLM tactics. As we all know, several MLM companies are known to not only engage in somewhat aggressive yet deceptive marketing, but are also prone to failures as a business model.

And these failures and troubles are usually the reason for the rebranding of companies of this nature. Even in the case of big companies.

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The People Behind Traffic Authority

Traffic Authority is created by a team of three people.

Their names are Greg Chambers, Doug Wellens, and Chad Stalvey.

These people have 20 years’ worth of history of experience in lead generation and selling targeted traffic to the internet marketing and home business industry.

But other than that, not really much is known about them.

Traffic Authority Review: Product Inclusions

Traffic Authority sells various packages to various online businesses. Basically, once you purchase a package, they’ll now be able to start generating guaranteed to convert traffic to websites that needed them. These can include affiliate links, etc.

In addition, they also sell various products created to assist the business owner in managing their traffic and leads. These include a training course, a website optimizer, and a list manager.

Traffic Store

Traffic Authority - Traffic Store

This is the flagship product of Traffic Authority, and the one that you’re most likely to sell (assuming you joined this MLM).

As the name says, once you purchase one of the packages here, they claim that your traffic will start coming to your site within the first 7 to 14 days.

Traffic Authority claims that the traffic they generate is 100% USA and Canada-based. However, it’s quite unclear if the traffic they’re generating comes from high-quality, organic, and reliable sources.

How much traffic you can receive from the Traffic Store is limited by the number of clicks each package can accommodate. If your website has reached a certain number of clicks, then you need to order a new package.

Here’s a list of the traffic packages that you can avail from Traffic Authority

  • Basic (170-190 clicks)
  • Bronze (340-380 clicks)
  • Silver (510-570 clicks)
  • Gold (850-950 clicks)
  • Platinum (1,700-1,900 clicks)
  • Titanium (3,400-3,800 clicks)
  • Diamond (8,100-8,400 clicks)

Traffic Optimizer

Traffic Authority - Traffic Optimizer

The Traffic Optimizer is a set of tools that any online business owner can use to tweak their websites for best results.

Here’s a brief overview of what you can get when you avail of the Traffic Optimizer product.

  • Customizable Email Capture Pages – Includes email capture pages with the ability to fully customize all the elements including headlines, backgrounds, videos, opt-in forms, and colors.
  • Advanced Link Tracker and Rotator – With the link tracker you will see how many clicks you’re generating and also be able to see their geographic location, what type of device they’re using, and more.
  • One-Click Split Testing Software – This allows you to test different versions of your website against each other and see which one produces more leads and sales.
  • Popups, Timers and Exit Pages – One of the best ways to generate more leads and sales is to capture more visitors who are trying to leave your page. Popups, timers and exit pages are all proven methods for increasing opt-in rates and sales conversions.

Traffic Academy

Traffic Authority - Traffic Academy

Inside their Traffic Academy, you’ll be handed everything you need to know about how to generate traffic for your online business.

The entire training course lasts around 30 days. And aside from the main video training, you’ll also have exclusive access to their live video training from their so-called “traffic experts.

Furthermore, successfully completing the Traffic Academy will award you with their Traffic Authority Certification. This can give you some credibility to officially do training and consulting with other online business owners about how they can generate more traffic, leads, and sales in their business.

You’ll also get a “Certified Traffic Authority” badge and certificate to display on your website.

List Leveraging

Traffic Academy - List Leverage

As the name implies, Traffic Authority also offers some tools that internet marketers can use to collect more leads and build their email lists.

Basically, this program can show you how to acquire quality traffic, provide online marketing education, and teach you real-world email list-building systems and monetization strategies.

It also provides an extensive suite of software accessories to aid internet marketers in the process.

Traffic Authority Review: Pricing

Here’s the complete price list of all the products that are offered by Traffic Authority.

The price for the traffic packages offered by Traffic Authority depends on the level you wish to avail of. As stated before, there are a total of seven levels, with each level giving you more clicks and, theoretically, more traffic.

  • Basic – $220 for 170-190 clicks
  • Bronze – $440 for 340-380 clicks
  • Silver – $660 for 510-570 clicks
  • Gold – $1097 for 850-950 clicks
  • Platinum – $2197 for 1,700-1,900 clicks
  • Titanium – $4297 for 3,400-3,800 clicks
  • Diamond – $8397 for 8,100-8,400 clicks

And here’s the price of the other products and services offered by Traffic Authority.

  • Traffic Optimizer – $47 per month.
  • Traffic Academy –  $97 per month.
  • List Leveraging – $49 per month, or alternatively, $398 per year.

How Much Can You Earn From Traffic Authority?

As said before, Traffic Authority also offers an “affiliate program” that rewards you with a commission every time you sell one of its products.

Though it’s not really a real affiliate program per se. It’s more of a networking, or MLM, type of scheme.

Because the important difference between being an affiliate marketer and MLMs, is that you’re not required to buy the product to be an affiliate.

Traffic Authority, however, requires you to. But anyways…

The amount that you can earn from signing up to Traffic Authority depends on the level that is purchased by your lead.

Every time someone buys their product using your referral, you’ll get percentage-based commission. The higher the level they availed, the higher your earnings will be.

But there’s also a catch here. To be eligible to promote and sell that package, you have to buy that product first from them.

For example, if you want to sell the Diamond traffic package, you have to first buy the package yourself. To be able to sell the Diamond and the Titanium package, you have to buy these packages individually first. And so on.

The same idea applies to the tools and the online course. If you want to sell the Traffic Optimizer and the Traffic Academy, you have to buy these first.

Overall, before you can earn a good amount of money from this system, you’re going to have to shell out a lot of money for the products that you won’t even know if it’s going to sell or not.

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Traffic Authority Complan (Compensation Plan)

  1. Basic Package ($220): Earn a $100 commission for each referral, commission rate: 45%
  2. Bronze Package ($440): Earn a $200 commission for each referral, commission rate: 45%
  3. Silver Package ($660): Earn a $300 commission for each referral, commission rate: 45%
  4. Gold Package ($1,097): Earn a $500 commission for each referral, commission rate: 46%
  5. Platinum Package ($2197): Earn a $1000 commission for each referral, commission rate: 46%
  6. Titanium Package ($4297): Earn a $2000 commission for each referral, commission rate: 47%
  7. Diamond Package ($8397): Earn a $4,000 commission for each referral, commission rate: 48%
  8. Traffic Optimizer ($27): Earn a $20 commission for each referral, commission rate: 74%
  9. Traffic Academy ($97): Earn a $50 commission for each referral, commission rate: 52%

Furthermore, the commissions of your first six sales will be split 50/50. 50% of the commission is paid to you, the other 50% is paid to your sponsor (the person who invited you into this program. In MLM terms, they’re called your upline).

For the 7th and the following, it becomes 80/20. 80% of the commissions go to you, the rest 20% goes to your sponsor.

Will You Recommend Traffic Authority?

Simply put, if a product or service promises to help you “generate high-quality traffic” that promises to “convert to sales” on your website, then I can’t trust that claim.

The only legitimate way that you can drive traffic to your sales website is to use effective SEO tactics that aren’t illegal. Or you can use paid advertisement services.

Using third-party software isn’t actually effective at all. As you’ll have no idea on the sources of the traffic that’s being driven to your website.

Furthermore, it could be also dangerous. Traffic services similar to this one are reputed to use black hat strategies to generate their traffic. If search engines detect it as such, then your SEO will suffer a huge hit, and your website may even get banned as a result.

Besides, the fact that Traffic Authority relies on affiliates to promote their product, and even has undergone a branding change before, is already suspicious. It may be a good indication that the system isn’t really doing as well as their marketing claims.

Finally, their so-called “affiliate program” is a joke for me. It’s not even a proper affiliate program anymore. It’s just a cleverly-disguised MLM or even a pyramid scheme.

This means that a lot of people definitely failed in this venture. In fact, 99% of people who join MLMs fail to make money, and they do not even earn back their initial investment.

At the very least, however, Traffic Authority provides a set of comprehensive traffic testing tools and training education which could be useful.

Pros And Cons Of Traffic Authority


  • The traffic tools included in this program are helpful for optimizing the traffic and leads for your website.
  • The traffic training you may receive here is effective.
  • Receiving a certification after your training here could be useful in proving the legitimacy of your website.


  • False or overhyped claims of generating traffic for your website. No system can guarantee that you can get sure-buyer traffic everytime.
  • The traffic methods used by the packages may come from unverified sources. This means that what you’ll be getting are usually low-quality traffic, using blackhat methods. If some search engines detect this, your website may get banned.
  • It is also an MLM. And as a business model, it’s not really the best one out there. In fact, it could get unethical.

10 Shocking MLM Statistics You Need To Know

MLM stats

In this section of the Traffic Authority review, I’ll list down here some of the well-known, and sometimes not-so-well-known, facts about MLMs.

  • Almost 99% of participants of all multi-level marketing companies (and similar schemes) lose money, according to the FTC.
  • There are 38% more chances of you profiting from your own any kind of small business than joining these MLMs.
  • The success rate of an online business, which will give you financial and time freedom, is 20% more than joining MLMs for making money.
  • The odds of you winning a lottery worth $10k among 10,000 people is 300 times higher than actually making money from MLMs.
  • According to the AARP foundation, 47% of distributors of all MLMs lose their money. Apart from this, 27% do not make a single penny.
  • Of the remaining 26% that actually make money, 53% of them make less than $5000/year.
  • 39% of that 53%, who are making $5000/year quit because recruiting and selling crappy products to friends and family members jeopardized their relationships.
  • Forget about building a long-term business with MLMs, because 50% of all MLMs participants quit within one year.
  • 75% of people that joined MLMs say that they will never again join any kind of MLM.
  • A poll was conducted in 2018 among 1050 MLM distributors and it was concluded that most of them made 70 cents an hour and 20% of them did not make a sale. 60% of them made less than $500 in sales over the past 5 years and 32% of them acquired credit card debt to finance their MLM involvements.


Traffic Authority Review: Final Thoughts

I would like to close this Traffic Authority review by giving away some final thoughts.

To clarify, Traffic Authority is not a scam at all. At the very least, some of the products and training it provides can be of some use to anyone seeking to improve their traffic and lead generation. Furthermore, the certification is a nice little credential to have.

However, keep in mind that some of the tools and training they provide here can be acquired elsewhere. And most of them are even free to use and to join, thus saving you quite a lot of money.

So, in the end, I can’t really recommend buying or joining this system if you want to make money online. As a traffic tool, it’s almost useless, and could even have a negative impact on your internet marketing.

And the fact that this also offers an MLM opportunity makes it a bit worse. While there are some success stories with some people in MLMs, a majority of them fail. And even worse, they lose their investment in this.

There are better money-making opportunities out there. In fact, I’m also here to offer you just that. And this one’s perfect for just about anyone who wants to learn how to make money online.

If you want to know more about it, continue reading this Traffic Authority review.

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