ValueLine Review – Scam Or Legit?

Today, we are going to talk about ValueLine. Is it legit? Find out more in this review.

Stock trading is one of those things that require a bit of prior knowledge to be good at. Luckily for a lot of people, there is a plethora of resources that you could find online that would give you an idea of what you might be getting into. You are going to spend a decent amount of time trying to learn everything that you can with regards to stock trading.

It is not something that I would recommend everybody to get into. While the idea of earning money from stock trading might entice you, it would not be easy getting to that point early on. You need a good intuition and a lot of knowledge on how the market works in order to have some level of success in stock trading. Nobody gets to anything without a bit of hard work.

It is a good thing that there are a lot of different learning platforms that focus on the fundamentals of stock trading. While it is good to take in as much information from different sources, it is nice to have a place where you can learn about stock trading on your own pace in the same place. Sometimes, there is a benefit to hearing somebody use their experience as stock traders to inform people who want to take a crack at it.

You would be surprised at how many people write about their opinions on what is happening in the market today. It is its own industry within the stock trading space. The good thing about newsletters related to trading and investment strategies is that you get an idea on how people approach the way to trade stocks. While it may not be something that you would apply to yourself once you do begin to trade, it is a nice way of learning how people think. But is something like ValueLine worth checking out? Or are you better off looking at its competitors? Hopefully, we will get to answer some of those questions later on. So sit back and enjoy the review.

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ValueLine Review: Quick Details

  • Name: ValueLine
  • Founder: Arnold Bernhard
  • Website:
  • Socials: Facebook, X (or the platform formerly known as Twitter)
  • Type: Training program
  • Niche: Investment strategies
  • Recommendation: While there is a potential to earn a decent amount of money from investing, it is not really something that I could recommend to everyone. There are so many risks that arise from investing. So you should proceed with caution.

Who is Arnold Bernhard?

The logo for ValueLine

Arnold Bernhard is the founder of ValueLine, an investment research and publishing firm.

At the time of writing, Arnold Bernhard has been dead for about four decades now. There is not much information with regards to the current corporate structure at ValueLine. From what I could find, Howard Brecher serves as the company’s chief executive officer and the chairman of the board of directors.

But back to Arnold Bernhard. He was born in New York City in 1901. But he grew up in Newark, Delaware, and in Rutherford, New Jersey. So he was pretty much living in a tri-state area on the East Coast. After graduating from college, Arnold worked as a drama critic for Time Magazine. He seemed to have been a budding playwright, having written a play called “Bull Market.” Speaking of bull markets, he decided to work in Wall Street. He had worked for a well-known speculator at the time, having written a few reports recommending certain stocks, one of which was copper. He promptly went on to work for Moody’s, serving as an analyst and account executive. Unfortunately, the Great Depression happened and he was laid off in 1931. The decline in the market also affected Arnold’s family. It wiped out her mother’s savings.

Shortly after getting laid off, Arnold started his namesake company, which now goes by ValueLine. It seemed that a lot of the people that he had worked with at Moody’s still wanted Arnold’s help managing their money. And it seemed that Arnold obliged. The company pretty much grew and grew after that. Arnold had served as the company’s chief executive officer up until his death in 1987. He was succeeded by his daughter Jean who was serving as the company’s president and chief operating officer.

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What is ValueLine?

ValueLine is an investment and financial research and publication firm. There are a lot of different services that they offer for individual investors and institutional investors. But were are going to focus on those targeted towards individual investors.

Similar to some of the other investment research firms that I have reviewed, ValueLine offers a free investment newsletter called Market Focus. It is a weekly newsletter that includes investment ideas, analysis and updates on those sectors that are in the Dow 30. In order to get access to this newsletter, you have to fill out a form on their website. It mostly asks for your name and email address. Though for some reason, they also ask you to include your phone number. Compared to some of the other free investment newsletters out there, the one from ValueLine isn’t available to view outside of your inbox. It doesn’t seem that any of the issues of the newsletter is available to view elsewhere.

Now, let us talk about their premium publications. The first one is the flagship publication of ValueLine called the ValueLine Investment Survey. It is a publication that focuses on the most actively traded stocks on the exchanges in America. The cost for a subscription to the Investment Survey is $598 for either the print-only and digital-only subscription or $718 for the print and digital subscription. The digital version is also called “Smart Investor.”

Screenshot of the ValueLine website

What is interesting is that there are different offshoots of the main Investment Survey. There is the Small & Mid-Cap / Small Cap Investor edition, which focuses on small-cap and mid-cap stocks. The cost for a subscription is $249 for the print edition or $225 for the digital edition. There is the Savvy Investor, which focuses on large, mid-cap, and small-cap stocks. The cost for a subscription is $795 for the digital edition.

Then there’s the Investor 900, which focuses on 300 large cap stocks and 600 small-cap and mid-cap stocks. The cost for a subscription is $249. There is also the Investor 600, which focuses on about 600 major large-cap stocks. The cost for a subscription is $199 for either of the print and digital editions or $299 for the print and digital bundle. Then there is Selection & Opinion, which is more of a commentary publication. The cost for a subscription is $199 for either of the print and digital editions.

They also offer a newsletter called “Information You Should Know.” This newsletter focuses on financial planning. The cost of a subscription is $49 for the digital edition. There are also those that focuses on funds, options and ETFs. The cost for those fall between $199–$355 for a subscription.

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Final Verdict – ValueLine Review

I could understand why ValueLine has been such a force throughout all of these years. They have managed to keep the essence of what Arnold Bernhard had started, while also managing adapt to the current era. It is insane to think about the number of different services that they offer.

That being said, not everybody can afford to purchase a subscription to those services. But that is often the case with a lot of the investment strategy newsletters that I have reviewed in the past. But compared to some of the competition out there, some of the publications that ValueLine offers are considerably cheaper. Some of the premium publications that I have reviewed cost $4,000 for an annual subscription. And most of those are strictly digital publications.

If you are somebody who is just getting into investing, then the products that ValueLine offers may be more worth it for you compared to its competition. But, if not, you can always look for those that offer their insights for free. They may not be as effective. But at least you wouldn’t be spending a lot of money. Though, investing does cost a lot in order to be somewhat profitable in the long-term.

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That’s it for my review of ValueLine. I hope you enjoyed reading it.

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